Seeking the ultimate journey on Earth

LG Electronics (LG) has launched a global campaign to find what people would consider is the ultimate journey on Earth. The person that suggests what the public and a panel of judges agree is a journey that epitomizes LG’s LIVE BORDERLESS(TM) concept, will win business-class tickets around the world and US$100,000 to spend on their 80-day odyssey.

The campaign marks the launch of LG’s latest design concept LIVE BORDERLESS(TM), a range of flat screen LCD TVs that use new technology to reduce the screen surround or bezel, and use an edge-to-edge glass panel to enhance the screen’s sleek design attributes.

“LIVE BORDERESS(TM) can mean different things to different people and we want to find the person that captures the very essence of the concept. One person may believe that to LIVE BORDERLESS(TM) means to visit every country in the world, another may regard it as being able to travel pole to pole, and yet another may determine it means helping people across the world have a better life,” said Mr. H.S. Paik, president of LG Electronics Gulf FZE.

A dedicated website, www.liveborderless.net , has been set up by LG to allow people to enter the search. The online site will ask people to describe what they would do if they won the business-class tickets around the world and US$100,000. Entries may be made by either uploading a video or a written essay.

“We want people to explore their imagination and tell us what they would do to LIVE BORDERLESS(TM),” said Mr H.S Paik.

“The public will be asked to vote for their favorite entries, and a short-list of six will then be assessed by our judging panel who will consider which entrant epitomizes the LIVE BORDERLESS(TM) concept.”

The global hunt for the ultimate journey will conclude in March 2010 when LGE will announce the winner.

Entries for LG Electronics’ LIVE BORDERLESS(TM) campaign can be made either by one-minute video or a written entry of up to 300 words on LG Electronics’ dedicated website http://www.liveborderless.net .