Castle Resorts & Hotels has named Jon Rasmussen as vice president of marketing, where he will be responsible for spearheading the development and implementation of all marketing initiatives for one of Hawaii’s largest hotel and resort management companies.

Rasmussen brings more than 20 years of experience in marketing, advertising, promotions, public relations and account management to his position at Castle. He most recently served as director of marketing and advertising at Becker Communications, where he provided strategic marketing planning, budgeting and implementation; brand development; creative services; and media planning for a range of clients. He also spent 14 years as general manager and creative director for the in-house marketing and advertising division of Cutter Management Co., garnering numerous awards for advertising excellence for the automotive retailer during that time. He previously held positions with MM&M Advertising, Chaminade University and Ogilvy & Mather Hawaii, where he was part of the award-winning creative team servicing the Hawaiian Airlines, Polynesian Cultural Center and HVCB accounts

Rasmussen graduated from the University of Washington with bachelor’s degrees in English and communications/advertising. He has been actively involved with Special Olympics Hawaii since 1993, and is a past longtime board member of the Hawaii Advertising Federation.