New Zealand has once again been voted a favourite destination by British travellers, Tourism Minister Damien O’Connor said today.
Readers of the Guardian, the Observer and guardian.co.uk voted New Zealand their favourite long-haul holiday destination in the recent annual Reader’s Travel Awards.
New Zealand won this award in 2006 but lost to Cambodia (1st), Vietnam (2nd) and Japan (3rd) in 2007.
O’Connor said the win reflected the effort New Zealand’s tourism industry had put into providing a world-class experience to international visitors.
O’Connor said this award would reinforce Tourism New Zealand’s latest campaign in the UK, which aims to help maintain visitor numbers at 2007 levels over the summer season.