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WTA crowns Zara Tanzania Adventures Africa’s Leading Tour Operator

, WTA crowns Zara Tanzania Adventures Africa’s Leading Tour Operator, eTurboNews | eTN
image courtesy of Zara Tanzania Adventures

Zara Tanzania Adventures was named Africa’s Leading Tour Operator 2022 at the prestigious World Travel Awards held in Nairobi, Kenya.

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The female-owned outfit, based on the southern slopes of Mount Kilimanjaro, Africa’s highest peak, has secured a high-profile accolade, signaling the strength of its outstanding innovation of comprehensive travel packages among its peers across the continent.

Prominently known for its tailor-made travel package in the East African region, Zara Tours, with more than three decades of experience, has been offering hassle-free mountain climbing, wildlife safaris, beach holidays, and cultural excursion to individual tourists as well as groups.

In her remarks, the Zara Tanzania Adventures Founder and CEO, Ms. Zainab Ansell, said: “No doubt, the customized services, innovation, and experience have brought us to join the legends of travel, tourism, and hospitality at the red-carpet reception to receive the ultimate annual honor of World Travel Awards as winners of Africa’s leading tour operator.”

“We are deeply grateful for continued support from our clients whose votes enabled our victory. We feel extremely honored and humbled by such a prestigious global decoration,” Ms Ansell said, adding:

“Although we have previously won a number of awards, this ultimate prize is truly humbled us all. It’s incredible to be nominated as Africa’s finest service provider in the travel industry.”

Zara Tanzania Adventures is credited to have innovated an all-round model of transferring tourists’ dollars to hundreds of poor communities through job creation, education, health and fight against climate change effects in the East African natural resource-rich country.

“Putting purpose at the heart of our operations by considering the needs of our esteemed customers, our partners, our host communities and our planet, is what drive us as a company to create genuine and long-term value,” Ms. Ansell explained.

Zara Tanzania Adventures (Alias Zara Tours) is a local company Ms. Ansell founded and established in 1986 in Moshi, Tanzania, providing high quality travel and tour services in East Africa. Zara has over 30-year experience in the region’s Travel and Tourism industry.

Today, Zara has evolved into Tanzania’s largest Kilimanjaro outfitter and one of the largest safari operators in East Africa. It is a one-stop shop offering experiences and accommodation in Tanzania’s tourism hotspots.

It has been widely recognized for its efforts in promoting Sustainable Tourism Development in Africa, with Zainab being a multi-award winner.

She received over 16 local and international awards, including the World Travel Market (WTM) Humanitarian Award and the Business Entrepreneur of the Year Award (2012), the iconic Tourism for The Future Awards (2015), African Travel top 100 Women.

Ms. Ansell has been recognized and awarded for being the Most Influential Woman in Business and Government by CEO Global for her achievements in East Africa’s Tourism and Leisure Sector 2018/2019 during the CEO GLOBAL Pan African Awards; Tanzania National Parks has also recognized Zara Tours as the country’s best Tour Operator in 2019, 2020 and leading outfit for Mountain climbing in 2022.

Zara has impacted thousands of lives in Tanzania, directly employing 1,410 people on both permanent and seasonal basis, sustaining thousands of families in a country with a relatively high unemployment rate.

Each year World Travel Awards (WTA) covers the globe with its Grand Tour – a series of regional gala ceremonies to recognize excellence within each continent, culminating in a Grand Final at the end of the year.

The WTA gala ceremonies are regarded as milestone events on the travel calendar, attended by the industry’s key decision-makers, figureheads, influencers and media.

A statement from the organizers of the awards reads in part: “Despite the ongoing global challenges, the appetite for travel has reached unprecedented levels. Evidence is reflected in the World Travel Awards annual voting figures. In 2021, a record 2.3 million votes were cast, with more people taking part than in any other year of WTA’s 29-year history, representing a huge vote of confidence for the travel and hospitality industry.”

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Adam Ihucha - eTN Tanzania

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