Sama, Qatar Airways’ pioneering AI-driven digital human cabin crew, now making her debut on social media platforms. As the embodiment of Qatar Airways’ innovative spirit, Sama is set to engage and inspire a worldwide audience on Instagram. Her account will provide followers with a blend of travel advice, personal anecdotes from her journeys, and an exclusive glimpse into the life of a cabin crew member, all presented with a creative and humanistic approach.
Launched at ITB Berlin 2024 to widespread acclaim, Sama exemplifies Qatar Airways‘ dedication to merging technological advancement with emotional connection. As the first digital human cabin crew member to enter the social media landscape, Sama is crafted to resonate with a digitally savvy audience through content that is both relatable and motivational.
From uncovering hidden treasures in Paris to sharing insights on exploring new cities and offering a unique perspective on life in the air, Sama will highlight Qatar Airways’ extensive network of over 170 destinations in an innovative and engaging manner.
