Singapore based SBC Travel Group, a travel technology company is pleased to announce the appointment of Mr. Shankar Kotha as the company’s new Chief Commercial Officer.
A respected travel industry leader with global experience across distribution, sales, revenue management, and commercial operations, Mr. Kotha will direct all aspects of SBC Travel Group’s commercial function, as it continues to deliver a new era of disruptive, travel benefit solutions.
A strong strategic leader and revenue strategist, Mr. Kotha brings 20 years of experience to SBC Travel Group, having worked with some of the world’s leading tourism and hospitality brands in Australia, Asia, and North America.
Prior to joining SBC Travel Group, Mr. Kotha served as Group Director, Revenue Management and Online Distribution for Minor Hotels – an international hotel owner, operator, and investor with over 500 hotels in operation.
In this role, he spearheaded the Group’s entire revenue management and distribution operation for its Australian and New Zealand property cluster, where he was responsible for over $400million in revenue.
Other notable achievements during Mr. Kotha’s most recent tenure included setting up the revenue management and distribution function in Australia, as well as centralizing call center operations in the Philippines.
He was also integral to developing the Group’s foothold in China, establishing and overseeing a lucrative collaboration with Ctrip – China’s largest online travel agency, and second-largest in the world.
Mr. Kotha has also previously held key roles with Starwood Hotels & Resorts Worldwide, Universal Resorts, and Radisson, and brings this extensive industry experience to SBC Travel Group.
Commenting on his appointment, Mr. Kotha said: “I am delighted to join SBC Travel Group and be a part of the strategic go-forward vision of the company, and I’m looking forward to playing a part in the company’s continued success.”
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