What It Takes to Develop an App That Rocks the Market

image courtesy of unsplash
image courtesy of unsplash
Written by Linda Hohnholz

Did you know that an average smartphone user has around 20-30 applications installed on their devices; however, only 3-5 of them are regularly used?

Well, the difference is too high. After all, you hardly want your product to just be installed on a smartphone without being opened, right? The key goal of any market participant is to be one of these favorites that people use most often.

With so many nuances, it is difficult to know where to start your journey with the mobile MVP development of your mobile app. You may have a brilliant concept, but there is no guarantee that the project will be successful in the end. However, with proper preparation and a structured implementation approach, your chances of launching an application that rocks the market go high! And in this post, we want to share some best practices with you. After all, today’s mobile application industry is very competitive, yet it is rich with opportunities. And you should use all the benefits available to you. So take them!

Tip 1 — Identify Your Audience

First things should always go first. You need to know who will use your product. Thus, you will be able to compare the commercial potential of your app concept to the market demand. This exercise will also help you determine how to interact with your target audience (formulate a marketing message) and where to communicate (identify the key channels).

How can you identify your target audience?

  • Search for statistics and insights;
  • Check for trends;
  • Run both qualitative and quantitative research;
  • Gather customer input from the prototype version of your mobile app.

Explore every source of information available. You may collect any demographic data (such as gender, age, and location) as well as information on your users’ activities and goals. Then, consult with your team, co-founders, mentors, industry experts, KOLs, and anyone who may provide relevant feedback on your product concept. The bigger the audience you target, the greater the opportunity for your product. Nevertheless, there might be a greater likelihood that there is something wrong with your app concept. Therefore, it is recommended to target a narrow audience. You can then always extend it by adding new features to your solution.

Tip 2 — Provide True Value to Your Customers

An app adds value when it addresses a particular issue identified by a target audience. Otherwise, no one will download or use your application. Your product should provide significant value to your customers so that they are ready to download and use it. The pricing of a service, the speed of information transmission, the way the application operates, or offering access to features or services that are not accessible via another channel may all contribute to a unique value. It is easy to characterize a successful app:

  • It meets customer needs;
  • It adheres to business goals;
  • It offers high-end technological solutions.

A good product should be either fun to use or helpful. Hitting both goals is a win-win solution. If you have no idea of what path to follow, you can always turn to Neontri for help and guidance.

Tip 3 — Define the Scope of Features

You’ve probably thought about your product concept for a while. You’ve already imagined the features it may have. Social sharing, alerts, payments, and integrations seem to be all-important. It’s possible that all of these features are important, but it may be best to ignore them for the time being. Each of these might impede the growth of your main feature. If you concentrate on the incorrect aspect of the mobile app development process, you may waste time or quality.

You can even ignore the heart of your product concept. Consider the ultimate purpose of your app. Reduce it to one phrase. Then concentrate on it. The rest will follow. An excess of features may seem to be a smart idea, but it typically isn’t. Users want the easiest approach to address their issues.

Tip 4 — Maintain High Performance

Good isn’t enough if you want your app to succeed. 53% of applications are removed within 30 days after being downloaded. Simply said, users delete programs that they no longer need or desire after a month. One of the most important variables here is the user’s experience with bugs and malfunctions. A US-based poll of 1,000 users found that 88% would quit an app if they faced problems or difficulties. Approximately 51% (out of 88%) answered they would most likely quit using the app if they encountered at least one problem every day. Then, 32% of all respondents stated they would quit the app if they encountered a bug.

Let’s Wrap up

Anyone who has visited the App Store knows that there are millions of mobile applications to pick from. With so many options, it might be difficult to stand apart from the crowd. However, for those who are ready to put in the first effort, the returns might be significant. Stick to the above tips to build a product that will rock the market.

About the author

Linda Hohnholz

Editor in chief for eTurboNews based in the eTN HQ.

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