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Villages as businesses paving the way forward to Caribbean communities

Diana McIntyre-Pike

Jamaica has been branded the HOME OF COMMUNITY TOURISM by the International Institute for Peace through Tourism (IIPT) as this is where it was pioneered 45 years ago by Diana McIntyre-Pike owner/operator of The Astra Country Inn Mandeville then and the late Desmond Henry, a past Director of Tourism. Together they created the Countrystyle Community Tourism Network (CCTN) to develop community tourism mainly on the south coast of Jamaica.

  1. Countrystyle Community Tourism Network has received local and international recognition.
  2. Diana McIntyre-Pike has received several awards for this initiative.
  3. The Villages as Businesses (VAB) program has been implementing a five-day Entrepreneurship Hospitality Training in several communities in Jamaica and the Caribbean region.

In more recent years, CCTN developed a non-profit membership organization called VILLAGES AS BUSINESSES (VAB) which has received local and international recognition. The Countrystyle Community Tourism Network is a member of the World Tourism Network (WTN), and Diana McIntyre-Pike has received several awards for this initiative, the most recent being in 2020 from the newly-formed WTN as one of 17 Tourism professionals to be awarded an international Tourism Heroes Award, a prestigious award program.

The Villages as Businesses (VAB) program has been implementing a five-day Entrepreneurship Hospitality Training in several communities in Jamaica and the Caribbean region which is now certified by the University of the West Indies (UWI) Open Campus. The training covers personal development, research of existing and potential assets, environmental awareness, tour and product selection, business development, security and COVID protocols. One of the Jamaican Diaspora organizations, Making Connections Work UK, has endorsed the VAB and marketing COMMUNITY ECONOMIC TOURISM as the umbrella approach.

The Late Desmond Henry

The Countrystyle Community Tourism Network (CCTN) has recently decided to have the Jamaican and Caribbean Diaspora as its investment and marketing partners. It has created a special community tourism fund called COMFUND with an interim Diaspora Board. COMFUND is now registered in the USA and is presently being finalized with a financial institution to facilitate donations and potential investment. The interest on COMFUND will support low interest loan and grant funding for qualifying sustainable community development projects submitted by members of Villages as Businesses. All future CCTN Community Lifestyle Vacations and Tours will include a contribution to COMFUND.

A partnership has just been finalized with a Caribbean Diaspora organization mobile application platform called TravelJamii which will be rolled out in September 2021. The TravelJamii App will enable the Global Community to experience everything Caribbean, by promoting tourism, community tourism, major brands, local businesses, attractions, events, cuisine, history, nature, news and more. 

www.visitcommunities.com/jamaica    

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About the author

Linda Hohnholz, eTN editor

Linda Hohnholz has been writing and editing articles since the start of her working career. She has applied this innate passion to such places as Hawaii Pacific University, Chaminade University, the Hawaii Children's Discovery Center, and now TravelNewsGroup.

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1 Comment

  • Good afternoon from Washington, D.C. Diana! What incredible Caribbean and world-wide coverage of your “Villages as Businesses” as part of the Countrystyle Community Tourism Network (CCTN). Yours is a powerful movement in Jamaica and across the 34 countries, territories, and dependencies of the Caribbean. What great international outreach and coverage for your unique and community-based development platform.

    It is now time to discuss our International Yachting Fellowship of Rotarians (IYFR) Caribbean and Latin American Fleets proposal for coverage of the entire Caribbean basin on The EmeraldPlanet TV. These will be for broadcasts on a daily basis both locally and internationally. Your community style ecotourism and agritourism is truly bringing communications, understanding, commerce, female and community empowerment, and peace across the Caribbean and around the globe.

    Sharing here your television Program, Shows, and Podcast of your outstanding organizations…
    (If the URL is not hyperlinked just copy and past in your web browser. Enjoy your journey!)

    Title: “Women Leadership Transforming Communities Through Entrepreneurship Education and Sustainable Organic Farming”

    The EmeraldPlanet International Foundation© YouTube Program URL:
    https://www.youtube.com/watch?v=tbe4oIQOl8o

    Show ‘1’ Theme: “Paving the Way Forward for Community Economic Tourism from Jamaica and the Caribbean” https://www.youtube.com/watch?v=hHfPMvROzuw

    Show ‘2’ Theme: “Women Leadership & Entrepreneurship Training for Community Based Tourism Businesses” https://www.youtube.com/watch?v=GmBh80ZLTXY

    Show ‘3 ‘Theme: “Women Led Organic Business Farming in Communities” https://www.youtube.com/watch?v=vXxYeYdh5bI

    Show ‘4’ Theme: “Respecting the Indigenous Technology and Lifestyle”
    https://www.youtube.com/watch?v=oat0a2rC1bg

    “Women Leadership Transforming Communities Through Entrepreneurship Education and Sustainable Organic Farming” Podcast: https://open.spotify.com/episode/3AV2XKvJiNzAzN4o6cBUf8?si=fyq35DBOThmwI7P1M0XFbg&nd=1

    Many best wishes Diana for this wonderful media coverage and the many more to be created in the future about your “Villages as Businesses” as part of the Countrystyle Community Tourism Network (CCTN) as together we create The EmeraldPlanet©.

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