Vietnam Tourism Puts the Focus on Milan

Vietnam Duong Hai Hung, ambassador of Vietnam to Italy and deputy foreign minister, Nguyen Minh Hang
Vietnam Duong Hai Hung, ambassador of Vietnam to Italy and deputy foreign minister, Nguyen Minh Hang - image courtesy of M.Masciullo

Vietnam is focusing on the Italian market and specifically on Milan.

The city of Milan was in fact chosen for the launch of the country’s promotional program, “Discover Vietnam” organized by the Embassy of Vietnam in Italy in collaboration with the Vietnam Italy Chamber of Commerce and Sea Milan Airports.

The Lombard capital could also be the protagonist of the opening of a future direct connection by Vietnam Airlines, a flight that would represent “a further boost to the development of relations between Italy and Vietnam, which this year celebrates 50 years of diplomatic relations between the 2 countries and their strategic partnership,” declared the Deputy Foreign Minister, Nguyen Minh Hang.

The value of trade between the two countries is confirmed by the traffic levels, which between 2015 and 2019 “recorded a growth rate of 15.7%” recalled Andrea Tucci, Vice President of Sea Milan.

“The composition of the traffic is predominantly Italian (approximately 70%) and within it there is a high business component.”.

The Milan destination is certainly very attractive also for Vietnamese citizens, added the Vietnam Deputy Minister, saying “we are talking about 100 million inhabitants with a constantly growing middle class and potentially very attracted to the Milan/Italy destination with its excellence in fashion, food, football alone to name a few.”

Vietnam Airlines seems ready to seize the opportunity as well. “The Italian market is important for us, even if we currently operate in Europe towards France, Germany, and the United Kingdom,” stated Nguyèn Tiến Hoàng, General Director of Europe for the airline, concluding: “We sent a team to meet Sea and operators for our greater visibility. We hope that direct flights can become a reality in 2023.”

About the author

Avatar of Mario Masciullo - eTN Italy

Mario Masciullo - eTN Italy

Mario is a veteran in the travel industry.
His experience extends worldwide since 1960 when at the age of 21 he started exploring Japan, Hong Kong, and Thailand.
Mario has seen the World Tourism develop up to date and witnessed the
destruction of the root/testimony of the past of a good number of countries in favor of modernity/progress.
During the last 20 years Mario's travel experience has concentrated in South East Asia and of late included the Indian Sub Continent.

Part of Mario's work experience includes multi activities in the Civil Aviation
field concluded after organizing the kik off of for Malaysia Singapore Airlines in Italy as an Institutor and continued for 16 years in the role of Sales /Marketing Manager Italy for Singapore Airlines after the split of the two governments in October 1972.

Mario's official Journalist license is by the "National Order of Journalists Rome, Italy in 1977.

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