Turkish Airlines is now an ARC Direct Connect Carrier

ARC: Average US air ticket prices are historically low

New Distribution Capability (NDC) is a data exchange format that allows airlines to distribute and sell flight content in new ways. NDC was developed by the International Air Transport Association (IATA) to modernize how airlines sell air travel products and services.

Airlines Reporting Corp. (ARC) has a new partnership with Turkish Airlines through ARC Direct Connect, an airline distribution platform that enables NDC transactions.

This partnership enables Turkish Airlines to deliver a more personalized traveler experience while giving agencies and corporate buyers more options to manage transactions, minimize risk, and track data within ARC’s trusted settlement platform.

“As our distribution strategy evolved, we needed an NDC solution that allows us to meet the needs of our customers,” said Ahmet OlmuÅŸtur, CCO at Turkish Airlines. “ARC Direct Connect enables us to offer a consistent shopping experience across channels while leading to more personalized traveler bookings.”

“We’re excited to partner with Turkish Airlines and help them implement their modern retailing strategy,” said Paige Blunt, senior manager of Direct Connect and ONE Order at ARC. “By enabling NDC transactions through ARC Direct Connect, Turkish Airlines is demonstrating their commitment to the needs of the modern traveler.”

As the distribution ecosystem evolves, ARC continues to drive innovation to help airline optimize their customer experience. ARC Direct Connect gives airlines, corporate buyers, and travel agencies the freedom to implement distribution strategies that best suit their needs. It creates unmatched clarity and efficiency for any distribution strategy.

About the author

Juergen T Steinmetz

Juergen Thomas Steinmetz has continuously worked in the travel and tourism industry since he was a teenager in Germany (1977).
He founded eTurboNews in 1999 as the first online newsletter for the global travel tourism industry.

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