Five journalists from across the Dutch and French-speaking media in Belgium were invited to discover the destination with the aim of giving visibility to the Seychelles islands in a variety of newspapers, monthly magazines, blogs and online.
As this was the first time in the Seychelles for each journalist, it was important to reveal the diversity of the Seychelles, both in its landscapes, activities, and attractions.
Stepping off the Ethiopian Airlines aircraft which operates 4 flights a week to the Seychelles from Brussels via Addis Ababa, they first headed off to L’Escale Resort and during their five nights in the country, the journalists explored the islands of Mahé, Praslin, La Digue as well as the attractions of St Pierre and Curieuse.
With the focus on experiencing Seychelles, Tourism Seychelles, its co-sponsors and hotel partners organized a number of activities which the journalists actively participated in, teeing off at the Constance Lemuria Seychelles Hotel’s golf course, going snorkeling and on excursions on Praslin, hiking and learning about environmental preservation in the Vallée de Mai, as well as on La Digue and Mahé islands.
The program included an immersion in the islands’ culture, history and heritage with a visit of the capital of Victoria and such sites as the Domaine de Val des Près, the La Plaine St André distillery, Jardin du Roi, the tea plantation and L’Union Estate on La Digue. A high point was the discovery of Creole cuisine, with a cooking class on the last day when the journalists were able to savor and evaluate the authenticity of their own dish of “kari poul” before their departure to Brussels.
Hotel partners L’Escale Resort and Constance Ephélia Seychelles on Mahé, and Les Lauriers Eco Hotel on Praslin, who welcomed the journalists during their stay, allowed them to sample the different types of accommodation, atmosphere and locations available on the islands.
In total, more than 20 pages on the Seychelles will be published over the next few weeks (not including web versions) to promote leisure travel and holidays to Seychelles on the Belgian market.