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Tourism in Russia Remains Big Business!

SPIEF St. Petersburg

Tourism in Russia is on the agenda of the ongoing St. Petersburg International Economic Forum SPIEF. Egypt is the partner country.

The 25th St. Petersburg International Economic Forum (SPIEF) is currently ongoing in Russia’s largest city and cultural capital. Tourism is on the agenda, and Egypt is the partner country for this high-level event.

Over the past year, Russia has been one of the few tourist countries in the world to succeed in restoring money and domestic tourism in the industry to 90% of its pre-covid level.

Russia was recently kicked out of the World Tourism Organization, UNWTO. International hotels and brand names like Starbucks, and Mcdonald’s left the country in solidarity with Ukraine.

This did not mean the death of tourism, specifically outbound tourism. Russian tourists are seen in Egypt, Turkey, UAE, Thailand, India, Italy, Spain, UK, Germany, France, South Africa, and Israel.

In 2021 10,000 Russian Tourists vacationed in Thailand, in 2022 this number is expected to be 435,000.

Tourism is prominently on the agenda at the St. Petersburg international Economic Forum currently taking place from June 15-18 in St. Petersburg, Russia.

Are there alternatives to Black Sea resorts and what kinds of vacations should we be looking to develop right now? This is a question to be answered at the two tourism-related events.

Boycotts are real, but so is also the support Russia receives from non-boycotting countries.

On the forum agenda are discussions about

  • Domestic tourism development
  • launch of cultural programs,
  • expanding the Russian travel map

Tourist charters have crossed the largest country on earth, Russia. The tourism cashback program has proven one of the most popular socio-economic support measures instituted by the state.

For the first time ever a preferential lending mechanism was launched for investment in the construction and reconstruction of hotels along with initiatives in tourism for small and medium-sized businesses. It includes the construction of modular hotel infrastructure.

National itinerary standards were approved for the first time and preparations were made for a new law on tourism. The popularity of internal tourism has increased, and not only as a result of covid restrictions.

In two years it has become evident that individuals are discovering their own country while simultaneously expanding the Russian travel map as they discover their own favorite routes.

The new challenges we face today are limitations as well as new opportunities, and consequently – new trends. What opportunities exist for tourism under the new conditions?

This conference is not a conference like any other. You won’t find ordinary travel agents able to afford the US$ 13,812.00 participation fee.

Leaders expected to attend, or leaders that had attended previous events include

  • Vladimir Putin, President of the Russian Federation.
  • Tamim bin hamad Al Thani, Emir of Qatar
  • Jair Bolsonaro, President of Brazil
  • Narendra Modi, Prime Minister of India
  • Xi Jinping, President of China
  • Felix Tshisekedi, president of the Democratic Republic of Congo, former Chairperson of the African Union
  • Antonio Guterres, Secretary-General of the United Nations

The two sessions related to tourism

Despite the boycott, tourist charters have crossed the country. The tourism cashback program has proven one of the most popular socio-economic support measures instituted by the state.

For the first time ever a preferential lending mechanism was launched for investment in the construction and reconstruction of hotels along with initiatives in tourism for small and medium-sized businesses. It includes the construction of modular hotel infrastructure.

National itinerary standards were approved for the first time and preparations were made for a new law on tourism. The popularity of internal tourism has increased, and not only as a result of covid restrictions.

In two years it has become evident that individuals are discovering their own country while simultaneously expanding the Russian travel map as they discover their own favorite routes.

The new challenges we face today are limitations as well as new opportunities, and consequently – new trends. What opportunities exist for tourism under the new conditions?

Are there alternatives to Black Sea resorts and what kinds of vacations should we be looking to develop right now?

Panelists for the tourism sessions include

The tourism industry aims to satisfy the interests of its customers, thus its connection with various areas of the entertainment industry is growing by the day.

Domestic tourism development takes multiple points into account. They include annual creativity, renewal of entertainment programs, the establishment of a special creative imprint of the region, the launch of cultural programs, and saturation of recreation with interesting events.

These initiatives increase the regional income and investment attractiveness of the region.

Representatives of different tourism and creative industries will discuss the possibilities of collaborative projects and joining efforts for attracting investments and creating new tourist culture. What joint projects will have the most effective and where to find investments for major cultural events?

The moderator for the second session
Ekaterina Kasperovich, Business Development Director AO «Russian Mediagroup”

Panelists

  • Denis Zabolotny, General Director, Abrau-Durso Tourism Center
  • Kseniya Lezhnina, Blogger
  • Natalia Malinova, Commercial Director, VTB Arena LLC; General Director, ANO Exhibition Center Dynamo Museum
  • Evgenia Nagimova, General Director, Kempinski Hotel Moika 22
  • Anna Ovchinnikova, Expert in Sports Premium Tourism
  • Valery FedorovGeneral Director, Russian Public Opinion Research Center

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About the author

Juergen T Steinmetz

Juergen Thomas Steinmetz has continuously worked in the travel and tourism industry since he was a teenager in Germany (1977).
He founded eTurboNews in 1999 as the first online newsletter for the global travel tourism industry.

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