Global luxury hotel operator The Lux Collective has revealed its ambitious expansion strategy for 2025 and beyond, which includes new openings in China, Africa, the Middle East, and Southeast Asia.
The Group’s boutique and purpose-driven brand, SALT, will make its debut outside of Mauritius with two new properties in China. Meanwhile, The Lux Collective‘s flagship luxury brand, LUX*, is set to launch in the Middle East and Southeast Asia, while also enhancing its footprint in Africa with a state-of-the-art, luxurious safari camp in Botswana.
Leading this exciting new phase is Olivier Chavy, the newly appointed Chief Executive Officer of The Lux Collective, who is steering the Group’s strategic growth in emerging travel markets worldwide and reinforcing its status as an innovative industry leader.