It becomes clear how tourism, prosperity, and peace work together to ensure a good economy and prosperity for its people. It doesn’t take much to convert a good image into a bad one.
The Tourism Authority was established to market tourism to the kingdom. Did governors of TAT fail to fully understand and act on the message of the country’s beloved king?
The death of Thailand’s king in 2016 left a hole in the hearts of many. It also created uncertainty for some in the tourism industry, accounting for at least 10 percent of the country’s GDP.
In this video, made to commemorate the birth anniversary of His Majesty the late King Rama IX the Great, I share a few thoughts on what I consider to be the biggest mistake made by Thai tourism—exploiting the marketing opportunities presented by the various Royal events over the late King’s 70-year reign but paying little or no attention to his balanced nation-building.
