To enhance Taiwan’s reputation as a Muslim-friendly travel destination, the Taiwan Tourism Administration (T.T.A) organized a significant event last year known as “Muslim Experience Day.” This initiative, curated by the Kuala Lumpur Office of T.T.A, invited Muslim students and influential figures in Taiwan to engage in the activities. Participants were able to experience Taiwan’s rich cultural diversity and its Muslim-friendly attractions, which in turn encouraged tourism partners to improve their offerings for Muslim travelers.
According to T.T.A, these two rounds of experiential activities resulted in more Muslim participants becoming advocates for Taiwan’s tourism. They actively shared the unique allure of Taiwan and its cultural inclusivity with their peers and followers on social media. By harnessing personal influence and the reach of social media platforms, Taiwan is effectively establishing itself as a Muslim-friendly destination on the global stage. Looking ahead, T.T.A plans to allocate additional resources to further enhance the Muslim-friendly tourism landscape, with the goal of attracting a greater number of Muslim visitors to Taiwan.