TAIT Welcomes Industry Expert Soren West as EVP to Drive MENA Growth

In his new role, Soren will be in charge of growth initiatives for TAIT across the MENA region and the Gulf Coast. Reflecting on his deep history with TAIT and Rock Lititz, West says, “I applied to work for TAIT in 1996, but they wouldn’t take me; we grew up together.” His career has also taken the form of CEO of ATOMIC, co-founder of Beame Lighting, and launching his firm, SOREN WEST, LLC.

Adam Davis, TAIT CEO, says: “Soren’s been our client, vendor, and friend for 30 years. His talent is invaluable.” West himself feels that it is a full-circle moment as he joins during an exciting phase of cultural and economic change in MENA.

For more than 45 years, TAIT has been a world leader in global live experience, from memorable moments during the Super Bowl and Olympic ceremonies to transforming visions in countless other settings through a multidisciplinary team that collaborates with some of the world’s most iconic artists, brands, and institutions.