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New Zealand’s March tourist numbers highest ever recorded

New Zealand's tourist numbers are up, thanks in part to an early Easter, the England cricket team's tour of the country and marketing campaigns centred on the release of The Hobbit.

UK launches $12.5 million campaign to attract Chinese tourists

The British government has announced an 8-million-pound ($12.5 million) marketing campaign to attract more Chinese tourists.

Tanzania to launch tourism marketing campaign in UK

Tanzania will next month launch a tourism marketing campaign targeting UK and thousands of people attending Olympics in London as the country seeks to lock-in its biggest tourism industry source marke

Australia launches full-scale tourism campaign in China

Tourism Australia will launch its latest marketing campaign in China tomorrow - the first time it has launched a campaign overseas.

Singapore’s new campaign targets Chinese tourists

BEIJING, China - Singapore's tourism authorities have launched a new campaign to attract more Chinese tourists to the island republic.

New York and Seoul to run joint tourism marketing campaign

South Korea’s capital and New York City signed an agreement to run a joint tourism marketing campaign, Seoul city officials said Tuesday.

Spirit mocks Blagojevich, touts “f-ing golden” fares

Spirit Airlines' latest quirky marketing campaign takes a swing at convicted former Illinois Gov. Rod Blagojevich.

Tunisia “wants to be provocative” in its campaign to attract tourists

Tunisia has defended a controversial advertising campaign to attract tourists who deserted the country after its revolution in January.

Virgin Blue rebrands its operations Virgin Australia

Virgin Blue will rebrand its operations Virgin Australia today and immediately take the battle to its bigger competitor with the introduction of its first two-class Boeing 737.

The Netherlands launches bike tour promotion

NEW YORK - The Netherlands Board of Tourism and Conventions (NBTC), KLM Royal Dutch Airlines (KLM) and Amsterdam Airport Schiphol (Schiphol) announced today the launch of the Just be. In Holland.

Virgin America launches new multi-media advertising campaign

SAN FRANCISCO - Virgin America, the airline that is reinventing domestic flying, today announces the launch of its new national multi-media "Breath of Fresh Airline" advertising and marketing campaign

Tourism Australia launches “Making Tracks” campaign

LOS ANGELES - The landscapes, people and experiences of Australia provide inspiration for Tourism Australia's new online marketing campaign, Making Tracks, which uses talented musicians to showcase th

Spirit is back with its bordering on tasteless oil spill promotion

Spirit Airlines is known for irreverent, bordering on tasteless, marketing campaigns. Will the Miramar-based Spirit's pitch be seen as funny, playful or downright crude this time?

Edinburgh campaign targets 40% increase in cruise passengers

A major new marketing drive is to target a 40 per cent rise in the number of big-spending cruise liner passengers coming to the Capital.

Other cruise lines: We wouldn’t do what Royal Caribbean did

Major cruise lines that compete with Royal Caribbean say they don't operate viral marketing campaigns of the type Royal Caribbean allegedly ran with its Royal Champions program, and never will.

D.C. Mayor leaves “Destination D.C.” high and dry

D.C. Mayor Adrian Fenty's $5.7 billion budget for 2009 - which was approved last week by the D.C. Council - does not include funding to help lure visitors to the city.