Tag: destination branding
PATA Annual Summit 2019: Issues of sustainability and social responsibility
The PATA Annual Summit 2019 (PAS 2019), under the theme ‘Progress with a Purpose’, opened in Cebu, Philippines on May 9 with 383 delegates from 194 organisations and 43 destinations ... Read More
Keep exploring: Social media and reputation management in Canada’s tourism strategy
Managing the reputation of an individual business is challenging enough in the age of social media—how does one manage the reputation of an entire country? Read More
Tanzania Tourist Board looks at destination branding
DAR ES SALAAM, Tanzania (eTN) - Looking at creating a positive image for Tanzania tourism and increasing awareness with more recognition among other African safari competitors, the Tanzania Tourist Bo Read More
Tourism branding: Using your “VOICE”
Without a doubt it has happened to us all at some point in time. Read More