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Summer Travel to Jamaica Jammin’ with Reggae Sumfest

image courtesy of Jamaica Tourist Board

Jamaica’s tourism sector received a significant boost this summer due to its popular annual music festival, Reggae Sumfest.

Iconic Montego Bay Music Festival Attracts Numerous Visitors to Island

Jamaica’s tourism sector received a significant boost this summer due to its popular annual music festival, Reggae Sumfest, held from July 18-23. Dubbed ‘The Return’ because it was the first time the event has been staged in person since the pandemic, this year’s festival was a resounding success that attracted numerous international visitors to the island during its busy summer travel season.
 
“We were thrilled to see such a great turnout for the return of Reggae Sumfest this year,” said Minister of Tourism Jamaica, the Hon. Edmund Bartlett. “Even with the option of livestreaming the event, it was wonderful to have so many people choose to travel to Jamaica and attend the event in person. The success of Reggae Sumfest 2022 is a testament to the return of travel, especially for events, and the continuing strong recovery of the sector.” 

Since its founding in 1993, Reggae Sumfest has become the largest music festival in Jamaica and the Caribbean, taking place each year in mid-July in Montego Bay. 2022’s Reggae Sumfest was an epic return that included an electrifying All White Party (dress code), Global Sound Clash, Beach Party and more along with a spectacular lineup of live musical performances. 


 
“While Jamaica is a small island nation, our music clearly has influence on a global scale as evidenced by the international travelers arriving to experience Reggae Sumfest.”

Director of Tourism, Jamaica Tourist Board, Donovan White, added, “It’s truly gratifying to see so many people coming together over a shared love of reggae and dancehall music here in the birthplace of the genre itself.”
 
The two main nights of the festival were Dancehall Night on Friday, July 22, and Reggae Night on Saturday, July 23. Dancehall night saw a number of stand-out performances and featured award-winning artists including Aidonia, Shenseea and the queen of Dancehall, Spice, as well as plenty of up-and-coming talent on the roster. Meanwhile, Reggae Night wowed the crowd with some of the best-known musicians in the genre such as Beres Hammond, Koffee, Dexta Daps, Sizzla, Christopher Martin, Beenie Man, Bounty Killer and more. On both nights, many attendees could be seen singing along to their favorite songs and waving their hands in the air to the captivating rhythms. 
 
Leading up to the lively festival was Global Sound Clash, held on Thursday, July 21. A unique musical experience, this competition saw artists push their creative limits in multiple rounds of sound system battling while patrons danced to the music all night long. In a nail-biting face off, it was Saint Ann based sound system, Bass Odyssey, that won the victory and bragging rights. 

International cricketer, Chris Gayle (at left); Acting Deputy Director of Tourism, Jamaica Tourist Board, Peter Mullings (second from left); CEO, Downsound Records, and promoter of Reggae Sumfest, Joe Bogdanovich (second from right); Minister of Tourism, Jamaica, Hon. Edmund Bartlett (at right)

For more information about Jamaica’s Reggae Sumfest, please click here.
 
For more information about Jamaica, please click here.


JAMAICA TOURIST BOARD


The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are located in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris. 
 
In 2021, the JTB was declared ‘World’s Leading Cruise Destination,’ ‘World’s Leading Family Destination’ and ‘World’s Leading Wedding Destination’ for the second consecutive year by the World Travel Awards, which also named it the ‘Caribbean’s Leading Tourist Board’ for the 14th consecutive year; and the ‘Caribbean’s Leading Destination’ for the 16th consecutive year; as well as the ‘Caribbean’s Best Nature Destination’ and the ‘Caribbean’s Best Adventure Tourism Destination.’ In addition, Jamaica was awarded four gold 2021 Travvy Awards, including ‘Best Destination, Caribbean/Bahamas,’ ‘Best Culinary Destination –Caribbean,’ Best Travel Agent Academy Program’; as well as a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 10th time. In 2020, the Pacific Area Travel Writers Association (PATWA) named Jamaica the 2020 ‘Destination of the Year for Sustainable Tourism’. In 2019, TripAdvisor® ranked Jamaica as the #1 Caribbean Destination and #14 Best Destination in the World. Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. 
 
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, Twitter, Instagram, Pinterest and YouTube. View the JTB blog at islandbuzzjamaica.com.  

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About the author

Linda Hohnholz, eTN editor

Linda Hohnholz has been writing and editing articles since the start of her working career. She has applied this innate passion to such places as Hawaii Pacific University, Chaminade University, the Hawaii Children's Discovery Center, and now TravelNewsGroup.

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