St. Louis Tourism Loves Metallica and the Americas Center Convention Complex

PR

Explore St. Louis, the St. Louis, Missouri region’s official destination marketing organization, reports growth in tourism, hotel industry performance, and the meetings and conventions sector (MICE), according to its 2024 Annual Report.

With direct visitor spending reaching $5.8 billion, St. Louis continues to emerge as a must-visit destination for both leisure and business travelers, reflecting its growing appeal nationally and internationally.

In fiscal year 2024, Explore St. Louis booked 460,239 hotel room nights for FY25 and beyond, a 60% increase from the previous year. The America’s Center Convention Complex played a significant role in the year’s success, drawing meetings to the St. Louis region that accounted for over 223,710 room nights, driven by major events such as the Communications Workers of America (CWA) Convention and the United Pentecostal Church International Youth Congress. The success of these events has solidified St. Louis’ position as a top meeting and convention destination in the U.S.

The Dome at America’s Center also set records, selling 100,000 tickets across two nights for Metallica’s performances, marking the most tickets sold for any event since its opening in 1995. Other key events included Beyoncé’s sold-out Renaissance Tour and the Missouri vs. Memphis football game.

Metallica is a California metal music group whose aggressive yet melodic style made them one of the most popular bands of all time.

St. Louis is well-positioned for continued growth with new infrastructure projects, including a new 72,000-square-foot exhibit hall and enclosed loading docks at America’s Center. The city was also selected to host the Meeting Professionals International World Education Congress in 2025 and the prestigious ASAE Annual Meeting & Exposition in 2032.

About the author

Juergen T Steinmetz

Juergen Thomas Steinmetz has continuously worked in the travel and tourism industry since he was a teenager in Germany (1977).
He founded eTurboNews in 1999 as the first online newsletter for the global travel tourism industry.

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