The agenda for the forum segment of the New Deal Europe Marketplace and Forum, scheduled to take place in London on March 25th, has been officially revealed, showcasing keynote speakers from top-tier organizations.
This event, which has already reached full capacity, encompasses destinations “from the Alps to the Aegean” and has drawn an unprecedented number of tourism industry professionals, with more than 100 buyers and 80 supplier organizations confirmed to engage in the B2B marketplace—a 20% rise compared to the previous year.
The forum segment of the event will concentrate on the remarkable surge in tourism within the region. A panel will explore strategies for destinations to leverage this growth in order to enhance revenue per visitor. This forum is organized by the European Tourism Association (ETOA) and will be led by their Director of Insight, Rachel Read. Prior to the forum, David Edwards, ETOA’s Insight Expert, will present key research and statistics regarding market trends in South East Europe and the Balkans.