The partnership brings iconic artworks to digital life in both Roblox and Fortnite, thus opening a new door for the new generation, who can experience art masterpieces within immersive gaming worlds, where over a billion users connect.
This collaborative work will provide the users and UGC creators near half a million works that exist within the vast, rich, centuries-old culture and civilization housed within the MFA’s vast art collection. Users can use this nearly priceless work like Hokusai’s iconic “Great Wave” on virtual items such as coins or treasure pieces as part of game and virtual game pieces to view these invaluable artifacts as their history takes place through young minds engaging in it with innovative activities. For celebrating Hokusai’s October 31 birthday, exclusive edition T-shirts featuring his master piece, the “Great Wave” among others will also launch in the popular website, Roblox.
“Partnering with the MFA is special to me, as I grew up visiting and admiring so many of its iconic pieces,” said Le Zhang, CEO of Spaceport. “We’re thrilled to bring these transformative works into digital worlds, giving players the chance to encounter famous art in games and as digital apparel, sparking a new appreciation for artistic expression.”
Debra LaKind, MFA’s Senior Director of IP and Business Development, added, “This partnership allows us to share our collection in a fun, interactive way. We hope to connect a new generation with art’s power to bridge time and cultures in their own digital spaces.”
This collaboration democratizes access to art, blending timeless beauty with metaverse technology to foster cultural understanding and inspire future art enthusiasts.