Slovenia’s “Golden Drum” also beats to the rhythm of tourism

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The winner of the competition to design the most creative invitation to Slovenia will be announced on October 7, the Slovenian Tourist Board said.

The winner of the competition to design the most creative invitation to Slovenia will be announced on October 7, the Slovenian Tourist Board said. The results of this special ‘Off Drum’ competition will be announced during the prestigious Golden Drum Advertising Festival of the New Europe.

Competition entrants were asked to design an invitation on the theme “I feel Slovenia – Slovenia for you” in not more than 1,500 characters. The prize for the winner will be an unforgettable week in the most luxurious hotel on the Adriatic – the Kempinski Palace Hotel in Portorož.

Staying with the tourism theme, this year’s festival, which runs from October 5 to 9, also features a competition for the most creative poster for the Portorož-Piran tourist destination, with a 5,000 euro prize for the winning entry. The closing date for entries in this category and the other competition categories has already passed, but it is not too late to take part in the festival.

Golden Drum, which this year is in its 16th edition, attracts around 2,500 participants to Portorož each year – top marketing and advertising professionals from around Europe. As well as competitions in various categories, the festival offers a wealth of lectures, meetings and debates, which this year will be designed as brain-storming session on the theme of marketing during a crisis.

Meanwhile, from this August, visitors to Slovenia have two new three-star hotels to choose from: the Allegro Hotel in Ljubljana’s Old Town and the Hotel aMord near the Bioterme spa in Mala Nedelja, near Ljutomer. The former offers comfortable accommodation with a distinct touch of class in the centre of Slovenia’s capital city, while the latter offers comfort in the picturesque surroundings of Slovenske Gorice, an area famous for its excellent wines.

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The Allegro Hotel in Ljubljana is a small boutique hotel located in a town house in the old center of Slovenia’s capital city. Most of the hotel’s 12 rooms are doubles, while three of them can accommodate four or five guests. The rooms feature a variety of interior design concepts and period furniture and each has a unique color theme. The romantic setting close to Ljubljana’s tourist attractions, cafés, restaurants and shops is complemented, in some of the rooms, by views of Ljubljana Castle, street life and a nearby church.

The Hotel aMord in Mala Nedelja near Ljutomer is the only hotel in a location which an increasing number of people are visiting because of Bioterme – a thermal spa and developing wellness center in the east of Slovenia. The hotel has 38 double rooms, a conference hall and its own swimming pool complex complete with saunas and a solarium. It is an excellent base from which to explore the Prlekija region. This area between the rivers Drava and Mura is famed for its excellent wines and unique cuisine. These can also be sampled in the hotel restaurant and bar.

For more information on the Golden Drum Advertising Festival, visit

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Editor in chief for eTurboNew is Linda Hohnholz. She is based in the eTN HQ in Honolulu, Hawaii.

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