The Sunmei Hotels Group announced the establishment of its international business division—Sunmei Group International (SGI) at the the China Hotel Overseas Investment Conference.
It launched three overseas core brands: SHANKEE, PENRO, and LANOU, marking a new chapter in expanding overseas operations.
Distinguished guests attending included Mr Budi Hansyah, Trade Attache of the Embassy of the Republic of Indonesia (KBRI Beijing), Mrs. Evita SANDA, Director of the Indonesia Investment Promotion Center (IIPC) Beijing, and a representative from the Chamber of International Commerce of Kazakhstan.
SGI focuses on expanding in five major cities in Indonesia: Jakarta, Surabaya, Bandung, Bali, and Yogyakarta.