Scott Wayne (US) leads the Fiji Sustainable Tourism Framework

Scott Wayne

Happiness sings in Fiji, while the sustainable tourism framework is in the hands of one of the most best known international expert in this field, Washington DC based Scott Wayne.

“Bula from Fiji, this is the launch of Fiji’s National Sustainable Tourism Framework!”, wrote Washington DC-based international travel and tourism consultant Scott Wayne.

Scott had worked over many years on many USAID and World Bank-funded tourism projects all over the world, including Albania and Lebanon.

Scott founded SW Associates – Sustainable Development through Tourism. His company is Washington, DC-based providing international consulting practice that provides solutions for destinations, governments, businesses, and organizations around the world.

Scott explained: “Opened by Prime Minister Sitiveni Rabuka and Deputy Prime Minister Viliame Gavoka, this is an important event for the country and important for the upcoming launch of the NaVualiku Tourism Development for the North for which I am the start-up project manager.”

Wayne said: It is off to a great start with the Ministry of Tourism & Civil Aviation team and a top-notch local project team. Funded via a World Bank loan, the project is intended to help expand sustainable tourism in Vanua Levu. The Framework will certainly be important for the project.”

The framework outlines the collective vision and goals of the tourism industry, with the overarching goal to transform the sector to ensure a sustainable future that has the economic and social well-being of our people, our ocean, our environment, and our culture at its heart.

Fiji’s National Sustainable Tourism Framework is a successor plan of the Fijian Tourism 2021 strategy.

The 10-year Framework aims to provide a roadmap to revitalize and enhance the Fijian Tourism industry’s competitive positioning and to anticipate future needs.

The formulation of the Framework is led by a public-private Steering Committee that includes the Ministry of Tourism and Civil Aviation, tourism associations, and development partners.

Its report provides an overview of Phase A of the framework’s development, including background research and outcomes from the first set of stakeholder consultations, and captures the emerging priorities of the industry to be reflected in the final framework.

These priorities were validated by the MTCA, Tourism Fiji, and the Fiji Hotel and Tourism Association (FHTA) during an Ideation Workshop that was held in May 2023 as the concluding activity of Phase A.

Phase A therefore provides a summary of the views of the industry to inform and initiate discussions with the public sector and wider tourism stakeholders.
Click here
 for the Phase A Report, Click here for the Phase A Report Summary.

About the author

Juergen T Steinmetz

Juergen Thomas Steinmetz has continuously worked in the travel and tourism industry since he was a teenager in Germany (1977).
He founded eTurboNews in 1999 as the first online newsletter for the global travel tourism industry.

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