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Sabre and Scandinavian Airlines New Distribution Strategy

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Sabre and Scandinavian Airlines announced new agreement that ensures Sabre-connected agencies can retain competitive access to SAS’s fares and offers through the extensive Sabre travel marketplace, while also giving SAS the ability to distribute future NDC content.

Sabre’s Beyond NDC program provides the technology infrastructure to expand offer- and order-based airline retailing in the indirect channel.

Once activated, Scandinavian Airlines will join more than 15 carriers that are already distributing their NDC content through Sabre’s global distribution system (GDS).

About the author

Harry Johnson

Harry Johnson

Harry Johnson has been the assignment editor for eTurboNews for mroe than 20 years. He lives in Honolulu, Hawaii, and is originally from Europe. He enjoys writing and covering the news.

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