SailGP is pleased to announce an exciting new chapter of its partnership with Rolex, marking the Swiss watchmaker’s debut as the first-ever Title Partner of the global racing championship. Such a landmark agreement makes the series soar to new heights as the Rolex SailGP Championship launches a bold step forward in the sport’s evolution.
It is a partnership built on the success of another significant collaboration, starting in 2019-the shared commitment to innovation, excellence, and performance.
A Transformative Alliance
SailGP CEO Sir Russell Coutts commented on the milestone:
“The sailing sport’s new era is the Rolex SailGP Championship. Rolex’s legacy of precision and performance is in perfect harmony with SailGP’s vision of changing the face of sailing into an exciting global championship. We are all set to get fans around the globe inspired and engaged as we take an iconic destination as our background. There is no longer a link between SailGP and Rolex; we couldn’t be more proud to share this journey with them.”
Arnaud Boetsch, Director of Communication & Image at Rolex, commented on this:
“Rolex is closely associated with success in the elite sports around the world, from close to 70 years in sailing. SailGP epitomizes high performance, teamwork, and technological advancement all of which resonate strongly with the values that our brand embodies. Rolex is delighted to further its association as a Title Partner and SailGP’s efforts to create new standards, inspiring the next generation.”
Renewed Definition of the Fan Experience
For the fans, it will be a refreshed, more immersive experience through the new Rolex SailGP Championship. Added broadcast graphics, LiveLine technology, course maps, and other live features roll out across SailGP’s award-winning broadcasts and digital platforms. Fans also look forward to getting exclusive behind-the-scenes content developed by Rolex, underlined to inspire and highlight the journey in the league.
The Rolex branding will also improve fan experiences at venues such as the Race Stadium at Mina Rashid, offering a uniform and high-class visual identity to the SailGP ecosystem.
Rolex Los Angeles Sail Grand Prix Starts in 2025
As part of this new agreement, Rolex will also be Title Partner for the Rolex Los Angeles Sail Grand Prix on March 15–16, 2025. The Swiss watchmaker will remain the Official Timepiece of SailGP through Season 14, further cementing its long-term commitment to the championship and its global fan base.
A Superb Debut in Dubai
The announcement was made at the launch of Rolex SailGP 2025 Season Championship, held at UAE Pavilion, Expo City, Dubai. The event brought together the 12 national teams for the first time to this date and offered a thrilling glimpse into this season.
This weekend will see the championships start off with Emirates Dubai Sail Grand Prix, presented by P&O Marinas, on the picturesque waters of Mina Rashid, promising two days of exciting racing among one of the foremost sporting venues in the Middle East. Tickets are available at SailGP.com/Dubai.
The Rolex SailGP Championship signals a bold future for competitive sailing, blending cutting-edge innovation, unparalleled precision, and a shared passion for performance.