Responsible travel is a collective obligation within the tourism ecosystem, with destinations playing a crucial role in fostering and directing sustainable tourism practices. This was a significant conclusion drawn from a recent discussion hosted by the Association of National Tourist Office Representatives (ANTOR) and the British Guild of Travel Writers (BGTW).
The event, held at the Little Ship Club in London, featured participation from 11 ANTOR member destinations and 24 travel writers, who engaged in a dynamic dialogue regarding the challenges, opportunities, and responsibilities associated with responsible travel.
Central to the discussion was a shared understanding that while travelers are encouraged to make informed decisions, it is the responsibility of destinations to facilitate and promote responsible tourism. This dedication underpins ANTOR’s “Better Travel Pathway,” an initiative aimed at assisting destinations in advocating for sustainable tourism.
Key Issues Addressed in the Discussion:
Sustainability and Greenwashing: Numerous businesses assert their eco-friendly credentials, yet transparency is vital. Certifications such as B Corp, EarthCheck, and Green Key can serve to validate these claims.
Luxury and Responsibility: The luxury sector possesses the potential to spearhead investments in sustainability; however, responsible travel should also be attainable across all market segments.
The Role of Social Media: Can it serve as a positive influence? Destinations ought to utilize social media for educational purposes rather than solely for promotional activities.
Encouraging Travel to Secondary and Tertiary Cities: Promoting travel beyond primary urban centers can distribute economic advantages and alleviate congestion.
Public Transport and Slow Travel: Sustainable transportation is essential, yet challenges persist, including high costs, such as train fares in the UK, and a general lack of awareness regarding options like coach travel in the USA and the feasibility of short stays.
Tourism Tax and Funding: There is a need for increased transparency concerning how tourism taxes contribute to sustainability, and National Tourist Offices (NTOs) should play a role in educating both governments and travelers.
Cultural Sensitivity and Local Impact: Travelers are urged to honor local communities, which includes supporting genuine farm-to-table experiences and engaging with indigenous and underrepresented groups.
Tracey Poggio, Antor Chair said: “Responsible travel is a shared effort. While travelers must make conscious decisions, destinations have a duty to facilitate responsible travel within their borders. ANTOR’s Better Travel Pathway will serve as a key resource in this effort, and the media must play its part in spreading awareness and guiding travelers toward sustainable options.”
