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Record 1,100 Tourism Professionals Attend TTF 2025 in Bangkok

Record 1,100 Tourism Professionals Attend TTF 2025 in Bangkok
Record 1,100 Tourism Professionals Attend TTF 2025 in Bangkok

The importance of brands in Thailand are turning Bangkok into a global “playground city” while the shift in values of luxury travelers are at the heart of what is driving luxury forward.

For Thailand to seize the potential of luxury tourism and hospitality in 2025, the country needs to “go deeper” with high-equity branded residences, regenerative wellness and culinary tourism set to determine the destiny of the country becoming Asia’s luxury tourism hub.

The importance of brands in Thailand are turning Bangkok into a global “playground city” while the shift in values of luxury travelers are at the heart of what is driving luxury forward, over 1,100 delegates (a record) heard at Thailand Tourism Forum (TTF) 2025.

Held at the InterContinental Bangkok, at the 14th TTF, the concept of JOMO (Joy of Missing Out) was unveiled, replacing FOMO (Fear of Missing Out) as peer-driven bucket list travel is overtaken by travelers wanting to disconnect as a form of self-care to pursue their own unique experiences.

Spearheading the new luxury movement is a surging wellness sector worth THB 1.2 billion per year (USD 5.7 billion). This is measured next to a soaring branded residences sector worth THB 191 billion (USD 34.6 billion), which is just the beginning, said C9 Hotelworks Managing Director, Bill Barnett.

“Wellness is no longer about spas, it’s about getting outside and enjoying a healthier lifestyle,” said Bill Barnett, the founder of TTF. “Guests are staying longer and spending habits are changing with the concept of longevity a potent force in the new luxury market.”

The audience heard from hospitality data guru Jesper Palmqvist, STR’s regional vice president for Asia Pacific that destination is emerging as the key in Bangkok with luxury hotels performing best on the Chao Phraya River according to 2024 figures, playing into the “new luxury” narrative of nature and culinary-led neighborhoods being critical draw cards for high-end travelers.

Patrick Finn, vice president of development at IHG Hotels & Resort reveals top trends at the Thailand Travel Forum 2025 to a packed audience
Patrick Finn, vice president of development at IHG Hotels & Resort reveals top trends at the Thailand Travel Forum 2025 to a packed audience

Brand evolution was central to the topic of “Managing Lifestyle vs. Traditional Brands” led by Siradej Donavanik, vice president of development at Dusit Hotels & Resorts, who said the newly opened Dusit Thani embodied many of the new directions of the group; while Patrick Finn, vice president of development at IHG Hotels & Resorts, revealed “The Hot List – Top Luxury Travel Trends in Thailand” stressing that authentic and creative food and beverage experiences would take center stage in 2025.

IHG Hotels & Resorts has emerged as a leader in luxury hospitality in Thailand through its InterContinental and Kimpton brands, including the recent opening of the multi award-winning InterContinental Khao Yai Resort.

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