Choice Hotels International, Inc. announced a new phase in the reinventing of the Radisson Hotels Americas brands, which it acquired in 2022. This initiative includes the unveiling of fresh visual identities, featuring updated logos for Radisson, Radisson Blu, and Radisson Individuals. These new designs reflect the esteemed legacy of exceptional hospitality associated with these iconic brands while aligning with Choice Hotels‘ ambitious and innovative strategy to transform the upscale and upper upscale segments of the hotel industry.
The introduction of the new logos marks the beginning of a series of enhancements for these brands under the Choice umbrella. This is part of a broader strategy that the company will initiate at hotels across the Americas this year, following the planned repositioning of Radisson, Radisson Blu, and Radisson Individuals in 2024. The aim is to attract a more upscale clientele and investors while maximizing revenue for property owners.
