These figures reflect the strong recovery of the global tourism industry in 2024, with 1.4 billion international tourist arrivals, as well as record numbers for Spain and Madrid, which saw 94 million and 16 million visitors, respectively.
Furthermore, these FITUR figures anticipate that, in 2025, travelers and tourism spending will continue to grow, driven by strong demand. Worldwide, tourism-related revenues have reached 1.9 trillion US dollars, with Spain and Madrid following this trend. Tourist spending figures have risen to 126 billion euros nationally and 16 billion euros in the Madrid region. Moreover, these figures from FITUR anticipate that by 2025, both traveler numbers and tourism spending will continue to grow, driven by strong demand.
Alongside these outstanding attendance figures, and with nine halls, FITUR 2025 consolidates its leadership in participation, hosting more than 9,500 companies across 884 stands. FITUR has united 156 countries worldwide this year, with 101 participating with official delegations. This influx also has an economic impact of 445 million euros on Madrid.
Under the theme “Proud. We Are Tourism,” FITUR has celebrated an edition in which all stakeholders have advocated for sustainability criteria to ensure balanced and viable global growth in the medium and long term for both the planet and local communities.
Additionally, experts have emphasized how diversification, seasonality reduction, and integration of new technological tools drive an inclusive and competitive tourism model that ensures a more sustainable future for all. This model promotes different types of tourism that contribute to this development, including sports, film, and language tourism.
Progress toward this sustainable tourism model is also essential to preserving the right to travel for future generations and ensuring that travel remains an accessible and enriching reality.
With Brazil as the Partner Country, the Fair was inaugurated on January 22 by Their Majesties, the King and Queen of Spain. The event saw the participation of all stakeholders in the tourism industry’s value chain, who presented the latest trends, showcased the sector’s dynamism through numerous business transactions, and exchanged knowledge and best practices to continue shaping the industry’s sustainable development.
IFEMA MADRID is already working on the 2026 edition of FITUR, which will take place from January 21 to 25, with Mexico as the Partner Country.
Women Leading Tourism was an under-demand event, and Maribel Rodriguez, founder and president of WLT, explained everything.