Sabre Corporation and Priceline, a prominent online travel agency (OTA), have today revealed a new, extended multi-year agreement aimed at fostering collaborative growth in the travel retail sector.
Under the terms of the new agreement, Priceline will implement Sabre Direct Pay to enhance its travel payment requirements, thereby providing a more secure, automated, and cohesive payment system. Furthermore, Priceline will utilize Sabre’s extensive GDS content and shopping APIs to maintain its position as a leader in offering superior flight and package options to its customers.
Matt Bell, Vice President of Flights at Priceline, stated, “Our primary objective at Priceline is to provide consumers with access to the most advantageous deals, the finest inventory, and the most effective tools for booking their travel. To realize this vision, it is essential that we have access to the widest range of air content. The comprehensive content and technological solutions offered by Sabre will enable Priceline to fulfill our commitment to our customers.”
Andy Finkelstein, Senior Vice President of Global Agency Sales at Sabre Travel Solutions, expressed enthusiasm about the prospect of deepening and broadening the long-standing partnership with Priceline. He stated, “As we collaborate to improve travel retail experiences for consumers, we are eager to advance our relationship. Both Priceline and Sabre embody a commitment to innovation, and we are excited to further develop our collaboration to enrich the travel marketplace.”
