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PATA member Lloyd Cole died today from COVID-19 complications

PATA CEO
PATA member Lloyd Cole died

Simone Bassous, Executive Director of the New York Chapter for the Pacific Asia Travel Association (PATA), shared that PATA member Lloyd Cole died today. He said:

I am deeply sad today. We lost Lloyd Cole.

In Lloyd we had a friend, a colleague, a member, a fellow traveler – a citizen of the world.

Lloyd celebrated his 92nd birthday in Rehab in Riverdale, NY. He had a fall, surgery, and went to a rehab facility which he liked, but then COVID-19 complicated matters. Because he was not allowed any visitors, he did not have access to a computer. He told me he wanted out and was looking forward to going home.

Lloyd participated in as many travel industry events as possible and traveled as much as possible. He had already made a reservation for our annual Lunar New Year banquet.

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Lloyd passed peacefully in his sleep today. We will miss the depth of his knowledge, his enthusiasm for travel, and his wit.

PATA was founded in 1951 and is a not-for profit association that has been a leading voice and authority on travel and tourism in the Asia Pacific region. The Association is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to, from, and within the Asia Pacific region. PATA provides aligned advocacy, insightful research, and innovative events to its member organizations.

PATA Headquarters is based at Siam Tower, Bangkok, Thailand. PATA also has offices in China and Sydney, and representatives in Dubai and London.

PATA helps its members build their business, networks, people, brand, and insights. Its core activities focus on insightful research, aligned advocacy, and innovative events. These three pillars are based on a foundation of human capital development, while sustainability and social responsibility is the roof over the organization, protecting it for the future.

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About the author

Linda Hohnholz, eTN editor

Linda Hohnholz has been writing and editing articles since the start of her working career. She has applied this innate passion to such places as Hawaii Pacific University, Chaminade University, the Hawaii Children's Discovery Center, and now TravelNewsGroup.

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