There is no doubt that tourism has a more meaningful and higher purpose beyond sheer pleasure-seeking and profit making. Tourism should be an important catalyst for intercultural interaction, which fosters mutual understanding and builds bridges across people, faiths, and ethnicities.
But, if people understand one another better as a result of a tourism experience, the world is, in a small way, a better place.
PATA sees tourism as an opportunity to unite people, inspire imaginations of possibilities for a shared future, and break down barriers by showcasing our unique cultures and celebrating our differences.
Geopolitical conflicts and tourism have an oxymoronic relationship, so peace is an existential necessity.
