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PATA and Pacific Tourism Organization join forces

, PATA and Pacific Tourism Organization join forces, eTurboNews | eTN

The Pacific Asia Travel Association (PATA) has signed a Memorandum of Understanding (MoU) with the Pacific Tourism Organisation (SPTO)

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The two organizations agreed to promote and strengthen shared interests between the two organizations in the areas of market access, innovative events, membership, and communications, among others.

PATA Chair Peter Semone expressed his delight about this partnership between the two organizations and highlighted that PATA is thrilled to partner with SPTO in implementing these exciting development opportunities to encourage advocacy marketing and communication, insightful market research, and innovative events for its member organizations.

“PATA is looking forward to further connecting with SPTO on these areas of cooperation for travel and tourism within the Asia Pacific region. This connection will provide more opportunities to host international events, share market insights, and enable us to promote the Pacific region to a globally connected audience. Keeping the P in PATA is imperative to us,” Mr Semone said. 

Currently, PATA is looking for a new CEO allowing the Chairman to get more involved.

In acknowledging the importance of the MoU, SPTO CEO Christopher Cocker highlighted the potential to establish important public-private partnerships, to strengthen the development of the travel and tourism industry in Asia and the Pacific. 

“We welcome this partnership with PATA as it aligns with the innovative partnerships component of SPTO’S Strategic Plan 2020-2024. Our two organizations have a wealth of diverse membership and broader stakeholders. “

“We recognize this partnership as an opportunity to unite our stakeholders and resources to revitalize our progress towards the sustainable growth of travel and tourism in Asia and the Pacific”, he said.

Established in 1983 as the Tourism Council of the South Pacific, the Pacific Tourism Organisation (SPTO) is the mandated organization representing Tourism in the region.

Its 21 Government members are American Samoa, Cook Islands, Federated States of Micronesia, Fiji, French Polynesia, Kiribati, Nauru, Marshall Islands, New Caledonia, Niue, Papua New Guinea, Samoa, Solomon Islands, Timor Leste, Tokelau, Tonga, Tuvalu, Vanuatu, Wallis & Futuna, Rapa Nui and the People’s Republic of China. In addition to government members, the Pacific Tourism Organisation has about 200 private sector members.

Founded in 1951, the Pacific Asia Travel Association (PATA) is a not-for-profit membership-based association that catalyzes the responsible development of travel and tourism to, from, and within the Asia Pacific region.

By bringing together private and public sector members, PATA facilitates meaningful partnerships to enhance the value, quality, and sustainable growth of travel and tourism to, from, and within the Asia Pacific region.

About the author


Juergen T Steinmetz

Juergen Thomas Steinmetz has continuously worked in the travel and tourism industry since he was a teenager in Germany (1977).
He founded eTurboNews in 1999 as the first online newsletter for the global travel tourism industry.

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