OneWorld, SkyTeam Watch Star Alliance’s New Key Executives

Star Alliance

In 1997, five airlines from the Americas, Europe, and Asia founded Star Alliance, the first global aviation alliance. Today, this alliance has 25 members worldwide Star Alliance today announced the appointment of new key executives to bring these 25 airlines closer together.

 

Ambar Franco joins Star Alliance as Vice President of Customer Experience. Franco will lead the development and implementation of initiatives designed to enhance the overall customer journey across the alliance: their booking experience, customers’ experience at airports, and when they connect with Star Alliance member airlines, and ensure their continuing loyalty post-travel.

She brings significant expertise from the travel industry, most recently having held senior customer experience-related roles at the Mandarin Oriental Hotel Group.

Luc Lachoix is Star Alliance’s Vice President of digital and technology. He is responsible for IT architecture, operations, and security and supports the IT needs of Star Alliance’s Customer Experience and Loyalty business areas. Lachoix has served in various roles in the airline industry, including leadership positions at key travel technology companies, including Amadeus and Sabre.

Renato Ramos is Vice President of strategy. He drives Star Alliance’s strategic initiatives, business planning, and cross-functional collaboration. Engaged at Star Alliance for the last seven years, he previously served as Director of loyalty. Renato is a seasoned aviation expert with previous roles at Avianca and LATAM Airlines.

Gayathri Silvakumer serves as Vice President of People and Culture and leads the implementation of Star Alliance’s human capital and cultural development vision, focusing on talent retention and organizational development. She has held several senior HR roles across various industries, working with organizations such as McCann Worldgroup, Bombardier, and Rolls-Royce.

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