Through this strategic move, new content will be available across VOD and FAST platforms for the masses.
A trusted streaming provider among the Asian American audience, by virtue of OnDemandKorea, OnDemandChina, and OnDemandViet, ODK Media reaches a Korean American viewership in North America of over 70%. Amasian TV, the live streaming service dedicated to pan-Asian entertainment, is the company’s newest addition for more extensive content offerings for a wider interest group in cultural diversity. This strategic alliance with CJ ENM further showcases ODK Media’s dedication to providing engaging, culturally diverse entertainment across North America.
With this move, the company will complement its K-content offerings through OnDemandKorea and Amasian TV by adding more than 150 new titles. This addition solidifies the company’s leadership in North America’s Asian FAST market while emphasizing the features of Amasian TV. Amasian TV combines traditional linear TV with the on-demand flexibility, meaning it offers features like start-over playback of live TV programming, personalized program guides, multiple language subtitles, and dubbed content to cater to the needs of a larger audience. By harnessing partnerships that Amasian TV forms with major Asian broadcast networks, studios, and production companies, it employs meticulous localization strategy to fill the growing demand for Korean content in the region.
“Our partnership with CJ ENM perfectly aligns with market trends and ODK Media’s strategic objectives,” said Peter Park, Chief Product Officer and Chief Strategy Officer at ODK Media. “By expanding our FAST service with a diverse array of top-tier Korean content, we aim to introduce K-entertainment to an even broader, mainstream audience.”
With this expanded content lineup, ODK Media will continue to strengthen its commitment to bridging cultures through entertainment, so that North American audiences can enjoy the very best of Korean programming.