The initiative is part of The Charming Taste of Europe campaign, supported by the Consorzio Tutela Vini di Abruzzo, the Union des Vins Doux de Bordeaux, and their newest partner, the Association of Agricultural Cooperatives of Imathia, Greece’s eighth-largest fruit producer, specializing primarily in kiwis. The program, co-financed by the European Union, aims to increase awareness of high-quality agricultural products in the Canadian market.
The Bordeaux White Wines Consortium and Consorzio Tutela Vini d’Abruzzo were in attendance at the RASPIPAV Private Import Wine Fair 2024. The event hosted 1000 private customers at Marché Bonsecours, a domed public market built in 1847 located in Old Montreal. The unique experience gave consumers the opportunity to taste wines from around the world and engage with winemakers on their craft.
The following day, on October 21st, they were in Toronto for B to B meetings hosted at Vantage Venues, a premier event space with stunning views of Lake Ontario and Downtown Toronto. 20 guests attended this exclusive event and were able to taste a breadth of wines from Abruzzo and white wines from Bordeaux
The final event was hosted in Vancouver on October 23rd. The roadshow wine tasting was held for 20 industry professionals at Boulevard Kitchen & Oyster Bar, a high-end restaurant known for its locally sourced seafood dishes. Guests mingled and networked while enjoying various Abruzzo wines and white wines from Bordeaux.
For more information about the Charming Taste of Europe campaign, please visit: www.charmingtasteofeurope.eu/en/