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NYC’s Sixth Avenue to become “Sixt Avenue”

, NYC’s Sixth Avenue to become “Sixt Avenue”, eTurboNews | eTN
Written by Linda Hohnholz

European rental car brand Sixt partners with Cadillac to open big in the Big Apple with the bold style celebrated in Europe.

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Sixt Rent-a-Car, the global mobility provider with more than 2,200 locations in over 100 countries, is renowned around the world for affordable luxury—offering premium vehicles, world-class service, and competitive pricing. Tomorrow, July 24—in its 6th grand opening of 2018—Sixt is rolling out its first New York City location with the bold style the brand has been celebrated for in Europe.

The company is dubbing New York City’s famed Sixth Avenue as “Sixt Avenue” for the day. A parade of premium black Cadillacs will make scheduled stops around NYC to show journalists what Sixt is now offering.

Operating in the United States since 2011, Sixt recently revealed it has already grown to the #4 car rental brand in America, with 2017 revenue at $366 million.

In 2018 alone, Sixt has opened a new location at the San Antonio International Airport, moved into an upgraded facility at the Tampa International Airport, and opened a new location at the Fort Myers International Airport. Last year, Sixt unveiled a newly-expanded offering at its flagship space in the Miami International Airport and at its Seattle-Tacoma International Airport location, launched a new location at the San Diego International Airport, and moved into its new North American corporate headquarters in Ft. Lauderdale, FL. The company has grown to over 750 employees and serves more than 53 rental locations located in California, Florida, Georgia, Indiana, Washington, Texas, Connecticut, New Jersey, Minnesota, Pennsylvania, Nevada, Arizona, and Massachusetts.

Sixt SE has its registered headquarters in Pullach near Munich and is a leading international provider of high-quality mobility services for business and corporate customers as well as private travelers. With representations in over 100 countries worldwide Sixt is continually expanding its presence. The Company’s strengths the high proportion of premium cars in the vehicle fleet, its employees’ consistent service orientation and a good price-performance ratio. Taken together these strengths have given Company an excellent market position. Sixt was founded in 1912 and maintains alliances with renowned brands in the hotel industry, well-known airlines and numerous prominent service providers in the tourism sector. The Sixt Group generates revenues of EUR 2.6 billion (2017).

About the author


Linda Hohnholz

Editor in chief for eTurboNews based in the eTN HQ.

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