Tourism North Queensland wants its visitors to feel grounded. A beautiful young and pure Australian lady made the cover of Vogue Australia and is now the face of Tourism North Queensland.
She is the new driving force in North Queensland latest domestic tourism promotion.
Aboriginal Australian model Samantha Harris has been chosen to lead the #FeelGrounded campaign for Tourism North Queensland.
The idea for North Queensland is to promote the region as a tropical tourist destination for stressed-out Australians in Sydney and other cities looking to get away to a domestic tropical paradise to be away from all, and to be grounded.
North Queensland will feature stunning photos with Samantha Harris enjoying travel spots like:
- Mossman Gorge, in the southeast of the Daintree National Park, with sparkling freshwater swimming holes, walking trails and Indigenous story-telling tours.
- Fitzroy Island, a favourite snorkeling spot with coral beaches and rainforest near Cairns.
- Dunk Island, an ideal tropical island near Mission Beach.
- The Atherton Tablelands, with quaint country towns and scenic drives.
- Vlasoff Cay, a secluded sand cay in the Great Barrier Reef, accessed by scenic flights from Cairns
- Palm Cove, a sophisticated and intimate beach resort.
- Daintree Rainforest, a Unesco World Heritage-listed ecosystem where the rainforest meets the reef.
Will Salkeld Photography // www.willsalkeld.com // @wilkeld
Harris is a Dunghutti woman from northern New South Wales, though she currently lives in Sydney. Harris began modeling in 2003 at age 13. She has gained respect for speaking out against racist online trolls in 2017 and for calling for increased diversity in the fashion industry in 2013.
The Feel Grounded campaign aims to attract urban Australians to Tropical North Queensland with the promise of environmental attractions like the rainforest and Great Barrier Reef, but also the chance to connect with ancient Indigenous cultures.
It’s the first time an Australian tourism campaign has starred an Aboriginal person since Yamatji actor Ernie Dingo featured in the See Australia campaign in 2001. Indigenous Australians make up about 3.3% of the national population (2016 Census).
WHAT TO TAKE AWAY FROM THIS ARTICLE:
- The idea for North Queensland is to promote the region as a tropical tourist destination for stressed-out Australians in Sydney and other cities looking to get away to a domestic tropical paradise to be away from all, and to be grounded.
- The Feel Grounded campaign aims to attract urban Australians to Tropical North Queensland with the promise of environmental attractions like the rainforest and Great Barrier Reef, but also the chance to connect with ancient Indigenous cultures.
- It's the first time an Australian tourism campaign has starred an Aboriginal person since Yamatji actor Ernie Dingo featured in the See Australia campaign in 2001.
