New York and Mexico City announce city-to-city partnership to stimulate travel

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MEXICO CITY and NEW YORK CITY – NYC & Company today joined Mexico City Mayor Dr.

MEXICO CITY and NEW YORK CITY – NYC & Company today joined Mexico City Mayor Dr. Miguel Angel Mancera Espinosa, and representatives from Mexico City’s promotional company Fondo Mixto de Promocion Turistica del Distrito Federal (FMPT) and Aeromexico to announce the first-ever city-to-city partnership to boost tourism between Mexico City and New York City. NYC & Company CEO George Fertitta and FMPT General Director Armando Lopez Cardenas were on hand to sign a media asset-sharing agreement valued at USD $250,000 each with Mayor Mancera serving as witness. The one-year agreement includes a reciprocal multimedia marketing exchange between the two destinations and a special, limited-time Aeromexico $399 roundtrip airfare deal on its four daily flights, including the recently launched luxury 787 Dreamliner. Also participating in the announcement was Aeromexico’s CEO, Dr. Andres Conesa. The event took place at Mexico City’s City Hall.

“Mexico City has long been a home away from home for me personally,” said NYC & Company CEO George Fertitta. “From the warm, friendly people to the exquisite dining and cultural attractions, I have always found Mexico City to be one of the most wondrous and romantic destinations in the world. I’m thrilled to be able to grow more tourism opportunities between our two great destinations, and help encourage more Mexicans to visit New York City and promote the Mexico City I fell in love with to all New Yorkers.”

“This is the first agreement of its kind that is signed by Mexico City—our intention is to share not only promotions but know-how and best practices. Mexico City is looking for more and better tools to efficiently compete in today’s global markets,” said Armando Lopez Cardenas, Managing Director of the Mexico City’s Tourism Trust.

In support and celebration of this agreement, beginning today Aeromexico will be offering a reduced $399 roundtrip fare aboard the Dreamliner, the airline industry’s most current and equipped aircraft, offering more seats and amenities. The special, limited-time Aeromexico fare must be purchased by November 22 for round-trip travel to either destination now through March 31, 2014. To book, consumers may go to or contact their travel agent, where bookings are commissionable. The valid travel booking period is from today through Nov. 22, 2013. The valid travel period is from Oct. 28, 2013 to March 31, 2014 with the following exceptions: Nov. 1-4, 2013; Nov. 27 – Dec. 5, 2013; Dec. 15, 2013 – Jan. 10, 2014; Jan. 29 – Feb. 4, 2014; and Feb. 14-18, 2014.

“For Aeromexico, New York City is a very valuable market. Serving 4 daily nonstop frequencies from Mexico City and 1 daily nonstop flight from Cancun, allows the airline to offer more than 1,400 daily seats to New York City. That’s why the carrier is so pleased to be part of actions like these that drive tourism and business travel not only between these two cities, but also between both nations.” said Andres Conesa, CEO Aeromexico.

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The city-to-city advertising exchange through November includes a swap of media valued at $250,000 each. In Mexico City, New York City promotions highlighting the energy and vibrancy of all five boroughs will appear in newsprint, radio and digital media ,beginning Oct. 30 through Nov. 20. While in New York City, 83 bus shelters promoting travel to Mexico City will generate an estimated 36 million impressions throughout the City. Those ads will run for four weeks beginning today. Additionally, as part of the new agreement, New York City and Mexico City will also share best practices in tourism management in an effort to increase the number of visitors between both markets in the year ahead.

Last October, NYC & Company launched a new tourism and promotional office in Mexico, the City’s 9th largest international market, which has increased travel to New York City by almost 100 percent over the last seven years. The office provides tourism development, marketing and communications support—working closely with the travel trade and media throughout all of Mexico to promote the City’s diverse offerings. In 2012, New York City welcomed 387,000 visitors from Mexico, a 3 percent increase over the previous year. Visitors from Mexico spent an average of $1,706 per person per trip and collectively $660 million in 2012.

According to DGAC (Dirección General de Aeronautica Civil) General Administration for Civil Aviation, in 2012; 325,000 passengers traveled to Mexico City using New York as a point of origin compared to 279,363 that traveled during 2011.

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Editor in chief for eTurboNew is Linda Hohnholz. She is based in the eTN HQ in Honolulu, Hawaii.

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