New “Soft Power Leaders Think Tank” launched

HAWAII, USA; BRUSSELS, Belgium; VICTORIA, Seychelles; BALI, Indonesia – A new “Soft Power Leaders Think Tank” was launched that will link travel, art and culture with climate response and sustai

HAWAII, USA; BRUSSELS, Belgium; VICTORIA, Seychelles; BALI, Indonesia – A new “Soft Power Leaders Think Tank” was launched that will link travel, art and culture with climate response and sustainable development.

In a new initiative, announced in London today at the Leading Cultural Destination Awards, the SUN Program linked with Leading Cultural Destinations and Lord Cultural Resources to establish a Soft Power Leaders Think Tank.

Professor Geoffrey Lipman, the curator of SUN – Strong Universal Network – and President of the International Coalition of Tourism Partners (ICTP) said that he was delighted to build this important collaboration with recognized experts in the art and cultural field, which is so important to community lifestyles. “Our partners’ knowledge and relationships will add a vital dimension to our work to support travel and tourism destinations as they adapt to climate change targets and sustainable development goals. The Soft Power Leaders Think Tank will help to deliver better understanding, governance, metrics, and education through community lifestyle engagement.”

SUN is a unique global initiative with lasting local impact, helping travel and tourism destinations as well as their stakeholders develop climate resilience and respond to the new sustainable development goals, agreed by all heads of state in 2015.

SUN is a system for continuously identifying the economic, social, and environmental impacts of travel-related trends, innovations, and processes on a local, national, and international basis. It also keeps a priority focus on climate impacts and serves as a resource for response to natural emergencies.

At a community level, it provides access to international green growth, climate resilience, and sustainable development networks, as well as a focal point for linking into soft power social, cultural, and educational systems.

SUN centers are affordable, free-standing solar powered buildings, distinctively branded to support green growth transformation and positioned throughout the world in a range of communities which include national parks, urban green centers, and historical/cultural sites.

Permanently cloud connected and managed by well-trained, glocally [global and locally]-focused graduates, they will support community trend analysis, policy, innovation, and financing of activities related to green growth and travelism.

They will serve as local project demonstration sites, showcasing information and providing insight into related global initiatives and opportunities. They will be training sites for policymakers, practitioners and students, educational hubs, and demonstration areas for travelism, local climate resilience, and adaptation initiatives.

They will be funded by international and local sources, driven by public/private partnerships, alternative financing, impact investment, and crowdfunding.

Organized by a not-for-profit – “Green Growth and Travelism Institute” – based in the EU headquarters of Brussels, the plan is to spread globally over an initial 5-year period covered by the Paris Climate Agreement. It has already gathered momentum, with public and private supporters as well as close engagement with ICTP.

ICTP is a grassroots travel and tourism coalition of global destinations committed to quality service and green growth. ICTP engages communities and their stakeholders to share quality and green opportunities including tools and resources, access to funding, education, and marketing support. The coalition advocates sustainable aviation growth, streamlined travel formalities, fair coherent taxation, and investments for jobs. ICTP supports the UN Millennium Development Goals, the UN World Tourism Organization’s Global Code of Ethics for Tourism, and a range of programs that underpin them. For more information go to or contact email

Council members include Brand USA, the Seychelles Tourism Board, Reunion Island Tourism, Rwanda Tourism Development Board, and Johannesburg Tourism. ICTP has more than 90 destination members around the globe.

About the author

Linda Hohnholz

Editor in chief for eTurboNews based in the eTN HQ.

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