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New IMEX online event from Google Experience Institute

Megan Henshall, Google Events Strategic Solutions Lead - image courtesy of IMEX
Written by Linda S. Hohnholz

Meeting professionals are being invited to continue the strategic conversation started at IMEX in Frankfurt.

Corporate event planners and meeting directors are being invited to continue the strategic conversation that was started at IMEX in Frankfurt’s recent in-person Exclusively Corporate.

A free, virtual event on June 28 will be headed by Google Events Strategic Solutions Lead, Megan Henshall, who will pose the same question asked by Google’s events team: ‘How might we create spaces for exploration and innovation to occur?’

Henshall will explain how the Google Experience Institute (Xi) defines and applies exploration to intentionally unlock and engender innovation across the business’s events portfolio. She’ll be sharing dozens of insights gleaned during her career at Google, whose mission is to organise the world’s information and make it universally accessible and useful.

This interactive, virtual Exclusively Corporate will also focus on how to build diverse communities while engaging them with empathy and curiosity.

Henshall will discuss the power of passion and how it actively plays into community growth and connection.

The 3-hour session will also reveal how work at Xi ignited a new project on neuro-inclusion* in events. The day will conclude with an open call for participants to collaborate and learn how to elevate the power and impact of events by designing them around the varied and diverse neurological needs of attendees. Neuro-inclusion recognizes that people experience the world in different ways and that no single way is either right or wrong, just different.

Registration is free and NOT dependent on having attended IMEX’s Exclusively Corporate in May. All inhouse, corporate meetings and events planners are welcome, and the session will be recorded.

If you are interested in attending, please contact Donna Fung, Knowledge & Events Manager.

The IMEX Group runs two market-leading international trade shows for the global business events, meetings, and incentive travel industry. Company and show information including Mission, Vision and Values is here

• IMEX America 2022 takes place at the Mandalay Bay, Las Vegas, and opens with Smart Monday, powered by MPI on Monday October 10, followed by the three-day trade show October 11-13.

• IMEX in Frankfurt 2023 will be May 23-25 at Messe Frankfurt. 

• Recent industry awards include: AEO Best International Trade Show, Americas, for IMEX America 2021.

eTurboNews is a media partner for IMEX.

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About the author

Linda S. Hohnholz

Linda Hohnholz has been the editor in chief for eTurboNews for many years.
She loves to write and pays great attention to details.
She is also in charge of all premium content and press releases.

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