Dominica’s Ministry of Tourism announced the appointment of Marva Williams the new Chief Executive Officer of the Discover Dominica Authority, commencing on August 1, 2024.
New CEO, Marva Williams, possesses a vast amount of expertise and experience in event coordination, destination promotion, online marketing, and project supervision. As a proactive and all-encompassing manager, she served as the Festivals and Events Manager at the Discover Dominica Authority between 2019 and 2022, overseeing the advertising, marketing, and organization of significant festivals and special occasions in Dominica.
In her new role, Williams will be instrumental in setting the strategic direction of the Discover Dominica Authority, enhancing Dominica’s global tourism presence and promoting sustainable growth within the sector. She will focus on driving digital marketing initiatives to position Dominica as a premier travel destination and forging partnerships with key stakeholders in the travel and tourism industry.
“We are thrilled to welcome Marva Williams to the team,” said Tourism Minister Honorable Denise Charles-Pemberton. “Her passion and innovative approach will be valuable assets to the Authority as we continue to elevate Dominica as an attractive destination for visitors. We are confident that under her leadership, we will develop new strategies to achieve our goal of 500,000 stay-over visitors and 1 million cruise visitors by 2030, thereby increasing the sector’s contribution to job creation and economic growth.”
“I am excited to return to the Discover Dominica Authority in this new position and look forward to working with the team to further develop our tourism sector,” said Williams. “I am eager to lead the promotion, development and regulation of the tourism industry to drive socio-economic activity and create a wide range of opportunities for the wider population.”
Previously, Marva Williams was the Marketing Manager at DIGICEL Dominica, where she focused on market strategy for all business lines, particularly digital marketing and brand visibility. She is also a Lecturer in Digital Brand Management at the University of the West Indies Global Campus.
She holds a Master of International Business degree from Georgia State University and a Bachelor of Business Administration from Florida International University.
