Native American Tourism Leader passed: Ben Sherman

BenSherman

Ben Sherman, Chairman of the World Indigenous Tourism Alliance, a member of the Oglala Lakota (Sioux) Nation from the Pine Ridge Indian Reservation in South Dakota, USA, passed away.

Ben Sherman was also a member of the World Tourism Network, a founding member of the Native Tourism Alliance, Business Enterprises for Sustainable Travel, First Peoples Fund, American Indian/Alaska Native Tourism Association, and a foundation member of the WINTA Leadership Council.

Ben was Chairman of The World Indigenous Tourism Alliance WINTA.  Bringing Indigenous Wisdom, Values, and Authentic Experiences to the World

The Leadership Council is a member of the Oglala Lakota (Sioux) Nation from the Pine Ridge Indian Reservation in South Dakota, USA. 

WTA | eTurboNews | eTN
Native American Tourism Leader passed: Ben Sherman

He was the president of Medicine Root, Inc., specializing in Indian business development, tourism, and native arts projects. 

Ben has been a national leader in American Indian tourism development and has presided over numerous American Indian tourism development conferences, workshops, and trade shows. 

Ben is also a founding member of the Native Tourism Alliance, Business Enterprises for Sustainable Travel, First Peoples Fund, American Indian/Alaska Native Tourism Association, and a foundation member of the WINTA Leadership Council.

World Tourism Network Chairman Juergen Steinmetz said: “Our thoughts are with Ben’s family and friends. Not only the Native American Travel and Tourism industry but the United States will miss this undisputed world leader in the tourism sector. He made a lasting impact in our global tourism community.”

His friend Reza Soltani said:” He always strived to do what he could for the world’s indigenous people. Ben was an affiliate speaker and member of the Institute of Tourism.”

About the author

Juergen T Steinmetz

Juergen Thomas Steinmetz has continuously worked in the travel and tourism industry since he was a teenager in Germany (1977).
He founded eTurboNews in 1999 as the first online newsletter for the global travel tourism industry.

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