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Millennials: Strong Influence on Travel and Hospitality

Image courtesy of StockSnap from Pixabay
Written by Linda S. Hohnholz

Globally, millennials roughly account for 23% of the world population. In India, millennials are around 34% which is 440 million of the country’s population. Due to steady advancement in their professional careers, higher disposable income, and flexible work hours, they have more spending power. Hence, they hold great potential for the travel and hospitality industry.

Millennials alone contributed US$200 billion dollars on travel alone in the US in 2019 and this number has been growing over the years. With a median age of 28.4 in India, millennials have already become the primary breadwinners in their homes and account for 75% of the workforce by 2030. Here, the hospitality industry has a major task for the next couple of years to adapt and change to this ever-demanding generation where there is no single solution.

Millennials in China and Singapore take 4 vacations within a year for a duration of 4 days. While millennials in India and Indonesia take only 2 vacations for a duration of 5 days. Most of the millennials use online travel agencies to book or plan their vacation, but there is a difference here as well.

The millennials in China are more brand conscious as compared to millennials from India, Indonesia, and Singapore who travel more for an experience. One thing in common among all of them is they look for value for money.

Millennials are tech-savvy, they are well connected and use many Internet of Things (IoT) in their daily lives. They are likely to spend less amount of time in their rooms as compared to the previous generation. Therefore, designing the hotel room and using optimum utilization of space is of utmost importance. Apart from that, they also work remotely and need a place to work. From the dining point of view, they extensively use online platforms such as Trip Advisor and Zomato for reviews. These reviews help them decide what to eat and where to eat, whether it be a takeaway or a good dining experience. Adventure sports, nature trails, local experiences, and recreational activities are on their to-do list.

The hospitality industry is adapting itself to accommodate the millennial segment.

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Some of the well-known brands have already started operating specifically targeting millennials. Moxy is a millennial hotel by Marriott, similarly, Tru which is developed by Hilton, 25hrs by Accor, and Indigo hotel by IHG. There are many more hotels such as Mama Shelter, Motel One, and Citizen M which all are designed to attract fellow millennials.

Most of these hotels have used the space efficiently to ensure the room looks expansive and are connected to different IoT to ensure utmost comfort to guests. The designs of these hotels are unique and depict the local culture, heritage, or abstract art. Hotel lobbies are designed in such a way that it has a lounge and co-working space as well as a café or bar. Grab and go concepts for food are also being placed in the lobby area. Dining experiences are reinvented by using visual mapping, as well as making different colored foods using natural ingredients such as a black bun in a burger where squid ink is used or a green/red color pasta where spinach or beetroot puree is utilized, making the dishes even more presentable and appealing.

Noesis, a hotel investment advisory firm in India presented this report on millennials. The report revealed the evolution of the hospitality and travel industry with regards to millennials.



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About the author

Linda S. Hohnholz

Linda Hohnholz has been the editor in chief for eTurboNews for many years.
She loves to write and pays great attention to details.
She is also in charge of all premium content and press releases.

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