Malaysia Airlines announced a presentation of its renowned ‘Sarong Kebaya’ uniforms, emphasizing their transformation since their introduction in 1963, coinciding with the 50th anniversary of the Kuala Lumpur-London route. As part of the ‘Heritage in the Skies’ initiative, this unique showcase will feature cabin crew adorned in six different Kebaya designs on select flights from November 3 to November 16, 2024.
In 1963, Malaysia Airlines embarked on a new chapter with its cabin crew uniforms, starting with a vibrant red Sarong Kebaya featuring a traditional kutu baru bodice and nine pleats. Over the years, these uniforms have mirrored the airline’s development and Malaysia’s rich cultural heritage. The 1967 design introduced a captivating earth-toned pattern, while the 1972 revision incorporated batik motifs, heralding a new era for the airline. By 1976, the uniform displayed a combination of green, blue, and yellow hues.
A dedicated exhibit will be established at KL International Airport (KLIA) Terminal 1 from November 3 to November 14, 2024, providing travelers and visitors the opportunity to appreciate the exquisite beauty and craftsmanship of all six Sarong Kebaya uniforms up close. Through both in-flight and on-ground events, Malaysia Airlines encourages everyone to engage with the cultural essence that has characterized its service over the last fifty years.
Lau Yin May, Group Chief Branding and Customer Experience Officer of Malaysia Aviation Group, remarked, “The ‘Heritage in the Skies’ campaign transcends a mere celebration of our 50 years of service to London. It serves as a heartfelt homage to our nation’s spirit and an occasion to honor the lasting legacy of Malaysian Hospitality. As we celebrate this significant milestone, we proudly embrace the unity and pride that are hallmarks of our nation. This campaign not only showcases our rich national identity and deep-seated values but also emphasizes our dedication to outstanding service. We are excited to provide this exclusive experience to our passengers and anticipate the continued expansion of our connection with London and beyond.”
