Make Travel Safe again after COVID

In the age of Pandemics: Some of the reasons that Tourism industries fail
Dr. Peter Tarlow, President WTN

 It appears that many of the Covid-19 travel restrictions from around the world are slowly being removed and tourism is beginning to return to normal.  Most employees and guests want both their holidays and their work environment to be a safe and secure spot where no one has to worry about street crimes, tourism crimes, issues or rage, and poor interpersonal relations. 

In the post-Covid world, an additional requirement is that the location is sanitary and disease-free.  The last thing about which the average visitor wants to worry is being a victim of crime or illness while on vacation.  Yet crimes and illnesses do happen and when they occur often a large amount of time and effort must be dedicated to repairing the damage that is done to psyches, people’s lives, and to the image of the place.  

Visitors often let their guard down.  Indeed, the word vacation comes into English from the French word “vacancy” meaning ‘vacant” or “empty.” Vacations then are a period from which we vacate ourselves from life’s daily stresses and seek a period of mental and physical relaxation.  Most people see vacations as “their time,” that is to say a time where someone else can do the worrying for them. 

If tourists often let down their guard, the same can be said of many of the people employed in the travel and tourism industry.  Tourism and travel employees often enter their professions because it is seen as glamorous and fun.  While most travel and tourism jobs are hard work, it is easy to get caught up in the revelry of the profession and let one’s guard down and so become a victim of rage and/or crime.  

Safer Tourism offers you a potpourri of ideas intended to help make your tourist environment as safe as possible, be that environment is a hotel/motel or tourism attraction, consider some of the following items. 

– A police presence is a double-edged sword.  A visible police force can serve as a “psychological” security blanket.  On the other hand, too large a presence or heavy a police presence can make a tourist wonder why such a large force is needed.  The solution to this dilemma is often two-fold.  Tourism safety/security specialists may use “soft” uniforms that identify them while being part of the local culture.  To further enhance guest security and safety, every employee at a hotel/motel or tourism attraction/center should see him/herself as a member of the property’s safety and security team. 

– Provide special tourist training for your police force.  A police officer can be an asset to your tourist industry.  A special training program for your community’s police ought to include: the economic and social impact of tourism on their community, a hospitality program on how to handle strangers, and an information packet on the tourist facilities and attractions within the community.  Research demonstrates that those cities that generate a great amount of money from tourism have the most to lose if their police force makes a mistake. 

– Use your information services as an implicit anti-crime tool.  Even in cities with high crime rates, crime tends to be highly concentrated in small geographic regions.  Use your information services, and especially your city maps, to direct tourists on the safest routes between attractions.  Train employees to take an active rather than passive role in advising visitors of the best (safest) routes to take and modes of transportation to use.

– Have a plan of action to deal with tourists who are victimized by crime or succumb to illnesses.  Even in the safest of places a crime can occur.  This is the moment to give the tourist all the TLC possible.  The tourist professional’s actions can create a situation where the victimized tourist leaves with a positive attitude about the locale’s hospitality rather than as a vocal critic.  Remember that a bad experience that is not repaired is the worst form of publicity for the tourist industry.

– Be prepared for greater litigation in the world of tourism and travel. Hotels/motels should especially be careful of guests suing them for lack of background checks, improper training of employees in tourism safety and security techniques, and poor control of keys to rooms and to non-guarded entrances. 

– Develop security standards for your hotel/motel and attraction.  These standards should contain policies on who can and cannot enter the premises and what type of non-human surveillance systems will be employed. Other policies should include what type of lighting is to be used, which outside vendors will be allowed access, and who will check their backgrounds, what type of parking lot security will be used, how safe is the baggage room not only from theft but also from acts of terrorism. 

–  Expect Issues of fraud to increase as the public returns to travel.  Fraud will become an even greater part of the tourism safety component.  Tourism was once travel and sightseeing, but in today’s world, the largest tourism activity is shopping.  Indeed, shopping is no longer a by-product of tourism, it is now a tourist attraction in and of itself.  Furthermore, many large shopping centers, and hotels, are “anchored” by large multi-national conglomerates that often command only minimal loyalty among employees.  Shopping’s rise to prominence means that sales personnel are now front-line fighters in the war against fraud and shoplifting. Often these people do not connect theft to their loss of pay and may even be willing to look the other way.  To help prevent credit card fraud and other crimes inspired by shopping, make sure that those people who work with the public not only realize how to identify crimes of shopping but also understand that they lose when others steal. 

– Be prepared to confront workplace violence.  Travel and tourism are hard work, and often require taking a certain amount of “abuse” from angry customers.  This anger can result in delayed workplace violence.   Take the time to know some of the signs of workplace violence, and realize that any form of hitting, shoving, sexual assaults, intimidation, threats, or harassment may be construed as workplace violence. 

– Watch for signs of stress among both employees and guests.  Stress often comes from a sense of being out of control or not knowing what to do.  Make sure that employees know to whom they can turn and that there is a sympathetic ear.  Make sure that both employees and visitors know what to do in case of an emergency. List emergency numbers in multiple languages and in large font sizes.  Provide personal safety tips and never forget to apologize when something goes wrong.  Often crimes can be prevented when we stop making excuses and concentrate on making it right.

Contact the TravelNewsGroup to talk to the author Dr. Peter Tarlow, president of the World Tourism Network.

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About the author

Dr. Peter E. Tarlow

Dr. Peter E. Tarlow is a world-renowned speaker and expert specializing in the impact of crime and terrorism on the tourism industry, event and tourism risk management, and tourism and economic development. Since 1990, Tarlow has been aiding the tourism community with issues such as travel safety and security, economic development, creative marketing, and creative thought.

As a well-known author in the field of tourism security, Tarlow is a contributing author to multiple books on tourism security, and publishes numerous academic and applied research articles regarding issues of security including articles published in The Futurist, the Journal of Travel Research and Security Management. Tarlow’s wide range of professional and scholarly articles includes articles on subjects such as: “dark tourism”, theories of terrorism, and economic development through tourism, religion and terrorism and cruise tourism. Tarlow also writes and publishes the popular on-line tourism newsletter Tourism Tidbits read by thousands of tourism and travel professionals around the world in its English, Spanish, and Portuguese language editions.

https://safertourism.com/

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