Airlines

Lufthansa takes off as “Lovehansa”

image courtesy of Lufthansa

On the occasion of Pride Month, Lufthansa will be taking off from June 10 with a very special aircraft to destinations throughout Europe. The Airbus A320neo with the registration D-AINY will become “Lovehansa” for the next six months.

On the outside of the aircraft, instead of the Lufthansa livery, it will be “Lovehansa”, which is painted in the colors of the rainbow to symbolize the pride flag. The welcome panel at the entrance will also have a special rainbow design. In addition, when looking out of the aircraft window, hearts in rainbow colors can be seen on the winglets.

Lufthansa is a company that stands for openness, diversity and understanding. With the “Lovehansa” special livery, the company is sending another clear signal and making this important part of its corporate culture prominently and visible to the outside world.

The first flight of the “Lovehansa” was to destination Billund in Denmark.

The term “Gay Pride” was crafted by Thom Higgins, a gay rights activist in Minnesota. LGBT Pride Month occurs in the United States to commemorate the Stonewall riots, which occurred at the end of June 1969. As a result, many pride events are held during this month to recognize the impact LGBT people have had in the world.

Three presidents of the United States have officially declared a pride month. First, President Bill Clinton declared June “Gay & Lesbian Pride Month” in 1999 and 2000. Then from 2009 to 2016, each year he was in office, President Barack Obama declared June LGBT Pride Month. Later, President Joe Biden declared June LGBTQ+ Pride Month in 2021. Donald Trump became the first Republican president to acknowledge LGBT Pride Month in 2019, but he did so through tweeting rather than an official proclamation; the tweet was later released as an official “Statement from the President.”

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About the author

Juergen T Steinmetz

Juergen Thomas Steinmetz has continuously worked in the travel and tourism industry since he was a teenager in Germany (1977).
He founded eTurboNews in 1999 as the first online newsletter for the global travel tourism industry.

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