The exclusive event honored the top 50 elite travel advisors from key markets including the United States, Canada, the United Kingdom, Continental Europe, and Central Europe.
“We are witnessing unprecedented growth in Jamaica’s tourism sector, with our travel specialists playing a pivotal role in our success,” boasted Edmund Bartlett, Minister of Tourism. “These dedicated professionals have helped Jamaica maintain its position as a leading Caribbean destination, even in the face of various challenges throughout 2024.”
“The One Love Affair exemplifies our commitment to the travel specialist community who serve as Jamaica’s passionate ambassadors worldwide.”
Donovan White, Director of Tourism, added: “Their dedication has been instrumental in our robust tourism recovery and growth. The selection of the new Princess properties for this year’s event underscores our focus on sustainable luxury tourism development, which will define Jamaica’s tourism future.”
The event commenced Thursday with a warm welcome reception at the Azure Pool Terrace and Lounge, where JTB officials greeted travel specialists. Friday’s activities included partner presentations and property tours, culminating in an all-white resort chic reception at Couples Negril.
Saturday’s highlight was the “One Love Affair: An Eco-Chic Soiree,” where top producers were formally recognized during a gala dinner and awards ceremony. The evening showcased Jamaica’s commitment to sustainable tourism, with Minister Bartlett praising the new Princess properties for their environmental consciousness, particularly highlighting the mangrove preservation at Princess Senses The Mangrove.
The event concluded with exciting announcements for travel advisors, including special booking incentives offering up to 50 percent off for bookings made by January 10, 2025, for travel through December 23, 2025. Additionally, a new loyalty program was announced to reward advisors for their continued support of the destination.
Tourism continues to be a vital component of Jamaica’s economy, representing 30 percent of the country’s GDP and employing indirectly more than 350,000 people. With a strong winter season on the horizon, the destination anticipates further growth in 2025.
For more information about the Jamaica Tourist Board and its programs, visit www.visitjamaica.com .
About the Jamaica Tourist Board
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto, Germany and London. Representative offices are located in Berlin, Spain, Italy, Mumbai and Tokyo.
In 2022, the JTB was declared ‘World’s Leading Cruise Destination,’ ‘World’s Leading Family Destination’ and ‘World’s Leading Wedding Destination’ by the World Travel Awards, which also named it the ‘Caribbean’s Leading Tourist Board’ for the 15th consecutive year; and the ‘Caribbean’s Leading Destination’ for the 17th consecutive year; as well as the ‘Caribbean’s Leading Nature Destination’ and the ‘Caribbean’s Best Adventure Tourism Destination.’ In addition, Jamaica earned seven awards in the prestigious gold and silver categories at the 2022 Travvy Awards, including ‘‘Best Wedding Destination – Overall’, ‘Best Destination – Caribbean,’ ‘Best Culinary Destination – Caribbean,’ ‘Best Tourism Board – Caribbean,’ ‘Best Travel Agent Academy Program,’ ‘Best Cruise Destination – Caribbean’ and ‘Best Wedding Destination – Caribbean.’ Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, Twitter, Instagram, Pinterest and YouTube. View the JTB blog.
SEEN IN IMAGE: Hon. Edmund Bartlett, Minister of Tourism (seated center), Donovan White, Director of Tourism (right), and Angella Bennett, Regional Director for Canada at the Jamaica Tourist pose with awardees during the One Love Affair: An Eco-Chic Soiree event that celebrated the top 50 travel advisors selling Jamaica.
